Bioenergy Audience in Germany
A data profile of the people who buy, follow and care about Bioenergy in Germany — modelled from more than twelve digital signal sources. Bioenergy has an estimated audience of 788,389 people in Germany.
The average Bioenergy fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wind power, Tagesschau, Electricity generation, with strongest over-indexing on Wind power (11.2× the country average).
Demographically, the Bioenergy audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bioenergy fan in Germany is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Wind power.
At a glance
The key figures that characterise the Bioenergy profile in Germany.
Search interest · 12-month trend
Demographics of Bioenergy fans
42.2% are female, 57.8% are male, average age 46.4.
Gender split
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 46.4 |
| Estimated audience size | 788,389 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 36% |
Worldwide distribution
of the worldwide Bioenergy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.4% |
| Italy | 11.6% |
| Mexico | 6.3% |
Geography
Where the Bioenergy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.21× | |
| 02 | Niedersachsen | ~90K | 1.21× | |
| 03 | Schleswig-Holstein | ~30K | 1.20× | |
| 04 | Baden-Württemberg | ~100K | 1.16× | |
| 05 | Bremen | ~7K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 07 | Brandenburg | ~30K | 1.08× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.07× | |
| 09 | Thüringen | ~20K | 0.98× | |
| 10 | Saarland | ~9K | 0.98× | |
| 11 | Berlin | ~30K | 0.95× | |
| 12 | Sachsen-Anhalt | ~20K | 0.93× | |
| 13 | Rheinland-Pfalz | ~40K | 0.92× | |
| 14 | Sachsen | ~30K | 0.85× | |
| 15 | Hamburg | ~20K | 0.84× | |
| 16 | Hessen | ~50K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bioenergy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Geothermal energy | Home & Garden | 17.41× | ||
| 02 | Hydroelectricity | Home & Garden | 12.29× | ||
| 03 | Wind power | Home & Garden | 11.20× | ||
| 04 | Alternative energy | Home & Garden | 8.46× | ||
| 05 | Electricity generation | Home & Garden | 5.59× | ||
| 06 | Photovoltaics | Home & Garden | 3.59× | ||
| 07 | Solar power | Home & Garden | 3.23× | ||
| 08 | Trend analysis | Business & Career | 3.03× | ||
| 09 | FRITZ!Box | Technology & Electronics | 2.96× | ||
| 10 | Solar energy | Home & Garden | 2.83× | ||
| 11 | FOCUS Online | News | 2.48× | ||
| 12 | Tagesschau | Movies & TV | 2.17× | ||
| 13 | Hornbach | Shopping | 2.17× | ||
| 14 | Deutsche Bahn | Cars & Mobility | 2.09× | ||
| 15 | Obi (store) | Shopping | 2.03× | ||
| 16 | Bild | News | 2.01× | ||
| 17 | REWE | Shopping | 1.86× | ||
| 18 | Culture | Literature | 1.82× | ||
| 19 | Germany | Travel & Leisure | 1.61× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.57× |
Personality of the Bioenergy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Sustainability | BALANCE | 1.89× | |
| Need for Security | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.07× | |
| Design Affinity | PREMIUM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.14× |
Frequently asked questions
How many fans does Bioenergy have in Germany?
Bioenergy has an estimated audience of 788,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bioenergy fans?
42.2% of Bioenergy fans are female, 57.8% are male, with an average age of 46.4 years.
Which brands do Bioenergy fans like most?
Bioenergy fans show strongest brand affinity for Wind power (11.2×), Tagesschau (2.17×), and Electricity generation (5.59×) over the country average.
Where do Bioenergy fans live in Germany?
Bioenergy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Bioenergy fans also like?
Beyond Bioenergy itself, the audience over-indexes on Tagesschau (2.17×), Electricity generation (5.59×), Bild (2.01×), and Germany (1.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bioenergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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