Bioenergy Audience in Germany
Bioenergy has an estimated audience of 788,389 people in Germany. 42.2% are female, 57.8% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wind power, Tagesschau, Electricity generation, Bild, Germany.
The average Bioenergy fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wind power, Tagesschau, Electricity generation, with strongest over-indexing on Wind power (11.2× the country average). Demographically, the Bioenergy audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bioenergy fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 46.4 |
| Estimated audience size | 788,389 |
Audience persona
The typical Bioenergy fan in Germany is more male, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Wind power.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,349 | 1.12× |
| Bayern | 160,948 | 1.27× |
| Baden-Württemberg | 133,067 | 1.24× |
| Niedersachsen | 97,589 | 1.27× |
| Hessen | 49,260 | 0.82× |
| Schleswig-Holstein | 36,950 | 1.31× |
| Rheinland-Pfalz | 35,308 | 0.89× |
| Berlin | 34,795 | 0.99× |
| Sachsen | 30,419 | 0.79× |
| Brandenburg | 28,965 | 1.18× |
| Sachsen-Anhalt | 17,241 | 0.84× |
| Thüringen | 17,192 | 0.86× |
| Mecklenburg-Vorpommern | 15,457 | 1.03× |
| Hamburg | 12,973 | 0.73× |
| Saarland | 7,003 | 0.72× |
| Bremen | 6,580 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind power | 11.2× | Home & Garden |
| Tagesschau | 2.17× | Movies & TV |
| Electricity generation | 5.59× | Home & Garden |
| Bild | 2.01× | News |
| Germany | 1.61× | Travel & Leisure |
| FRITZ!Box | 2.96× | Technology & Electronics |
| Obi (store) | 2.03× | Shopping |
| Consumer electronics | 1.57× | Technology & Electronics |
| Geothermal energy | 17.41× | Home & Garden |
| Photovoltaics | 3.59× | Home & Garden |
| Deutsche Bahn | 2.09× | Cars & Mobility |
| Culture | 1.82× | Literature |
| Hydroelectricity | 12.29× | Home & Garden |
| Solar power | 3.23× | Home & Garden |
| Spiegel Online | 1.91× | News |
| Solar energy | 2.83× | Home & Garden |
| Alternative energy | 8.46× | Home & Garden |
| Hornbach | 2.17× | Shopping |
| Trend analysis | 3.03× | Business & Career |
| REWE | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.29 |
| Sports Activity | POWER | 1.65 |
| Patriotism | CONSERVATISM | 1.55 |
| DIY Mentality | THRILL | 1.52 |
| Pet Ownership | JOY | 1.47 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Italy | 11.6% |
| Mexico | 6.3% |
See Bioenergy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bioenergy have in Germany?
Bioenergy has an estimated audience of 788,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bioenergy fans?
42.2% of Bioenergy fans are female, 57.8% are male, with an average age of 46.4 years.
Which brands do Bioenergy fans like most?
Bioenergy fans show strongest brand affinity for Wind power (11.2×), Tagesschau (2.17×), and Electricity generation (5.59×) over the country average.
Where do Bioenergy fans live in Germany?
Bioenergy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,349), Bayern (reach 160,948), and Baden-Württemberg (reach 133,067). These three regions account for the largest share of the active audience.
What other brands do Bioenergy fans also like?
Beyond Bioenergy itself, the audience over-indexes on Tagesschau (2.17×), Electricity generation (5.59×), Bild (2.01×), and Germany (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bioenergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.