Geothermal energy Audience in Germany
Geothermal energy has an estimated audience of 257,583 people in Germany. 38.0% are female, 62.0% are male, average age 46.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bioenergy, Allgäu, Infineon Technologies, Hydroelectricity, Western Union.
The average Geothermal energy fan in Germany is 46.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bioenergy, Allgäu, Infineon Technologies, with strongest over-indexing on Bioenergy (16.05× the country average). Demographically, the Geothermal energy audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Geothermal energy fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 46.9 |
| Estimated audience size | 257,583 |
Audience persona
The typical Geothermal energy fan in Germany is more male, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Bioenergy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,386 | 1.16× |
| Bayern | 50,013 | 1.21× |
| Baden-Württemberg | 38,263 | 1.09× |
| Niedersachsen | 28,058 | 1.12× |
| Hessen | 18,805 | 0.96× |
| Rheinland-Pfalz | 17,778 | 1.38× |
| Berlin | 11,673 | 1.01× |
| Sachsen | 11,447 | 0.91× |
| Schleswig-Holstein | 10,134 | 1.1× |
| Brandenburg | 8,935 | 1.12× |
| Thüringen | 5,489 | 0.84× |
| Sachsen-Anhalt | 5,443 | 0.82× |
| Hamburg | 4,808 | 0.83× |
| Mecklenburg-Vorpommern | 4,064 | 0.83× |
| Saarland | 2,145 | 0.68× |
| Bremen | 2,137 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioenergy | 16.05× | Home & Garden |
| Allgäu | 8.34× | Travel & Leisure |
| Infineon Technologies | 19.52× | Technology & Electronics |
| Hydroelectricity | 17.57× | Home & Garden |
| Western Union | 5.09× | Business & Career |
| Real property | 5.31× | Home & Garden |
| Saturn (store) | 3.3× | Shopping |
| Pets | 1.74× | Pets & Animals |
| FC Bayern Munich | 1.77× | Sports |
| Heat pump | 5.27× | Home & Garden |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Power station | 11.91× | Cars & Mobility |
| Focus | 3.04× | News |
| Automobiles | 1.75× | Cars & Mobility |
| Freeware | 2.23× | Technology & Electronics |
| FRITZ!Box | 2.49× | Technology & Electronics |
| Solar panel | 3.61× | Home & Garden |
| Bonprix | 2.5× | Shopping |
| D&R | 7.2× | Technology & Electronics |
| H&M | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.7 |
| Pet Ownership | JOY | 1.45 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.18 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Germany | 10.7% |
| Italy | 9.9% |
See Geothermal energy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Geothermal energy have in Germany?
Geothermal energy has an estimated audience of 257,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Geothermal energy fans?
38.0% of Geothermal energy fans are female, 62.0% are male, with an average age of 46.9 years.
Which brands do Geothermal energy fans like most?
Geothermal energy fans show strongest brand affinity for Bioenergy (16.05×), Allgäu (8.34×), and Infineon Technologies (19.52×) over the country average.
Where do Geothermal energy fans live in Germany?
Geothermal energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,386), Bayern (reach 50,013), and Baden-Württemberg (reach 38,263). These three regions account for the largest share of the active audience.
What other brands do Geothermal energy fans also like?
Beyond Geothermal energy itself, the audience over-indexes on Allgäu (8.34×), Infineon Technologies (19.52×), Hydroelectricity (17.57×), and Western Union (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geothermal energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.