Solar thermal collector Audience in Germany
Solar thermal collector has an estimated audience of 786,471 people in Germany. 38.7% are female, 61.3% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Photovoltaic system, Photovoltaics, Solar cell, Solar inverter.
The average Solar thermal collector fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Photovoltaic system, Photovoltaics, with strongest over-indexing on Tagesschau (4.47× the country average). Demographically, the Solar thermal collector audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar thermal collector fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 46.4 |
| Estimated audience size | 786,471 |
Audience persona
The typical Solar thermal collector fan in Germany is more male, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,697 | 0.9× |
| Bayern | 129,736 | 1.03× |
| Baden-Württemberg | 105,526 | 0.98× |
| Niedersachsen | 97,172 | 1.27× |
| Hessen | 50,214 | 0.84× |
| Sachsen | 44,273 | 1.15× |
| Sachsen-Anhalt | 38,249 | 1.88× |
| Brandenburg | 30,264 | 1.24× |
| Rheinland-Pfalz | 27,056 | 0.69× |
| Berlin | 26,583 | 0.76× |
| Schleswig-Holstein | 26,291 | 0.93× |
| Thüringen | 18,722 | 0.93× |
| Mecklenburg-Vorpommern | 14,417 | 0.96× |
| Hamburg | 12,768 | 0.72× |
| Saarland | 8,514 | 0.88× |
| Bremen | 6,498 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 4.47× | Movies & TV |
| Photovoltaic system | 8.13× | Home & Garden |
| Photovoltaics | 5.73× | Home & Garden |
| Solar cell | 7.85× | Home & Garden |
| Solar inverter | 10.64× | Home & Garden |
| Solar energy | 3.16× | Home & Garden |
| FRITZ!Box | 2.91× | Technology & Electronics |
| Solar panel | 4.18× | Home & Garden |
| Heat pump | 5.29× | Home & Garden |
| Solar water heating | 17.17× | Home & Garden |
| Obi (store) | 1.78× | Shopping |
| Bild | 1.62× | News |
| Garden | 1.74× | Home & Garden |
| Culture | 1.67× | Literature |
| Spiegel Online | 1.71× | News |
| Solar power | 2.85× | Home & Garden |
| Wind power | 6.85× | Home & Garden |
| Efficient energy use | 2.61× | Technology & Electronics |
| Balkonkraftwerk | 3.04× | Home & Garden |
| Renewable energy | 2.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.5 |
| DIY Mentality | THRILL | 2.4 |
| Convenience Orientation | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.68 |
| Early Adopter Mentality | POWER | 1.57 |
| Career Orientation | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Australia | 7.5% |
| Italy | 6.4% |
See Solar thermal collector audiences in other countries
- Solar thermal collector — United States
- Solar thermal collector — United Kingdom
- Solar thermal collector — France
- Solar thermal collector — Italy
- Solar thermal collector — Spain
- Solar thermal collector — Brazil
- Solar thermal collector — Japan
- Solar thermal collector — South Korea
- Solar thermal collector — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar thermal collector have in Germany?
Solar thermal collector has an estimated audience of 786,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solar thermal collector fans?
38.7% of Solar thermal collector fans are female, 61.3% are male, with an average age of 46.4 years.
Which brands do Solar thermal collector fans like most?
Solar thermal collector fans show strongest brand affinity for Tagesschau (4.47×), Photovoltaic system (8.13×), and Photovoltaics (5.73×) over the country average.
Where do Solar thermal collector fans live in Germany?
Solar thermal collector fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,697), Bayern (reach 129,736), and Baden-Württemberg (reach 105,526). These three regions account for the largest share of the active audience.
What other brands do Solar thermal collector fans also like?
Beyond Solar thermal collector itself, the audience over-indexes on Photovoltaic system (8.13×), Photovoltaics (5.73×), Solar cell (7.85×), and Solar inverter (10.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar thermal collector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.