Culture Audience in Germany
A data profile of the people who buy, follow and care about Culture in Germany — modelled from more than twelve digital signal sources. Culture has an estimated audience of 21,363,905 people in Germany.
The average Culture fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pets, Automobiles, TikTok, with strongest over-indexing on Pets (1.79× the country average).
Demographically, the Culture audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Culture fan in Germany is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Pets.
At a glance
The key figures that characterise the Culture profile in Germany.
Search interest · 12-month trend
Demographics of Culture fans
55.0% are female, 45.0% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.3 |
| Estimated audience size | 21,363,905 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Culture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
Geography
Where the Culture audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1M | 1.20× | |
| 02 | Hamburg | ~600K | 1.20× | |
| 03 | Bremen | ~200K | 1.15× | |
| 04 | Sachsen | ~1M | 1.11× | |
| 05 | Brandenburg | ~700K | 1.08× | |
| 06 | Niedersachsen | ~2M | 1.02× | |
| 07 | Nordrhein-Westfalen | ~4.5M | 0.99× | |
| 08 | Thüringen | ~500K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~400K | 0.96× | |
| 10 | Hessen | ~1.5M | 0.94× | |
| 11 | Schleswig-Holstein | ~700K | 0.93× | |
| 12 | Saarland | ~200K | 0.92× | |
| 13 | Bayern | ~3M | 0.91× | |
| 14 | Rheinland-Pfalz | ~1M | 0.91× | |
| 15 | Baden-Württemberg | ~2.5M | 0.90× | |
| 16 | Sachsen-Anhalt | ~500K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Culture audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mel Gibson | Movies & TV | 4.65× | ||
| 02 | Satire | Literature | 2.34× | ||
| 03 | Artificial intelligence | Technology & Electronics | 2.21× | ||
| 04 | Running | Sports | 2.03× | ||
| 05 | High school | Business & Career | 2.03× | ||
| 06 | Musical instrument | Music & Radio | 1.94× | ||
| 07 | Siberian Husky | Pets & Animals | 1.89× | ||
| 08 | French Bulldog | Pets & Animals | 1.88× | ||
| 09 | Chihuahua (dog) | Pets & Animals | 1.87× | ||
| 10 | Pets | Pets & Animals | 1.79× | ||
| 11 | Automobiles | Cars & Mobility | 1.79× | ||
| 12 | Volunteering | Politics & Society | 1.76× | ||
| 13 | Netto Marken-Discount | Shopping | 1.75× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.75× | ||
| 15 | Indeed.com | Business & Career | 1.74× | ||
| 16 | Bars | Travel & Leisure | 1.68× | ||
| 17 | Electronic funds transfer | Business & Career | 1.66× | ||
| 18 | Festival | Music & Radio | 1.66× | ||
| 19 | Mobile phones | Technology & Electronics | 1.65× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Personality of the Culture audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Extroversion | THRILL | 1.23× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Sports Activity | POWER | 0.97× | |
| DIY Mentality | THRILL | 0.98× |
Frequently asked questions
How many fans does Culture have in Germany?
Culture has an estimated audience of 21,363,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Culture fans?
55.0% of Culture fans are female, 45.0% are male, with an average age of 39.3 years.
Which brands do Culture fans like most?
Culture fans show strongest brand affinity for Pets (1.79×), Automobiles (1.79×), and TikTok (1.57×) over the country average.
Where do Culture fans live in Germany?
Culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Culture fans also like?
Beyond Culture itself, the audience over-indexes on Automobiles (1.79×), TikTok (1.57×), Mobile phones (1.65×), and Netto Marken-Discount (1.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Culture audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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