Culture Audience in Germany
Culture has an estimated audience of 21,363,905 people in Germany. 55.0% are female, 45.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Information sensitivity, Gloria, Snow White (Fables), Esra Erol.
The average Culture fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Information sensitivity, Gloria, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Culture audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Culture fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.3 |
| Estimated audience size | 21,363,905 |
Audience persona
The typical Culture fan in Germany is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,710,225 | 1.01× |
| Bayern | 3,214,986 | 0.94× |
| Baden-Württemberg | 2,676,180 | 0.92× |
| Niedersachsen | 2,192,821 | 1.06× |
| Hessen | 1,529,146 | 0.94× |
| Berlin | 1,184,939 | 1.24× |
| Sachsen | 1,181,796 | 1.13× |
| Rheinland-Pfalz | 1,000,171 | 0.93× |
| Brandenburg | 742,467 | 1.12× |
| Schleswig-Holstein | 707,042 | 0.92× |
| Hamburg | 559,879 | 1.16× |
| Thüringen | 540,347 | 0.99× |
| Sachsen-Anhalt | 457,576 | 0.83× |
| Mecklenburg-Vorpommern | 348,078 | 0.85× |
| Saarland | 215,448 | 0.82× |
| Bremen | 208,936 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Information sensitivity | 3.88× | Technology & Electronics |
| Gloria | 3.26× | Music & Radio |
| Snow White (Fables) | 1.57× | Literature |
| Esra Erol | 3.48× | Movies & TV |
| Gilbert Burns (fighter) | 9.64× | Sports |
| Glamis | 2.97× | Travel & Leisure |
| Giotto | 2.76× | Food & Beverages |
| Glossier | 3.62× | Beauty & Wellness |
| Celtic mythology | 2.07× | Arts & Culture |
| Huck (magazine) | 3.71× | Internet & Social Media |
| Scratching post | 2.22× | Pets & Animals |
| Kettlebell lifting | 2.46× | Sports |
| Brockmans Gin | 6.92× | Food & Beverages |
| Mie goreng | 2.08× | Food & Beverages |
| Glass cutter | 3.21× | Home & Garden |
| Jason Clarke (actor) | 1.71× | Movies & TV |
| Gary Glitter | 2.94× | Music & Radio |
| Timo Hildebrand | 3.3× | Sports |
| Kazuo Ishiguro | 4.3× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.12 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Pet Ownership | JOY | 1.09 |
| Individualism | JOY | 1.08 |
| Indulgence | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
See Culture audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Culture have in Germany?
Culture has an estimated audience of 21,363,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Culture fans?
55.0% of Culture fans are female, 45.0% are male, with an average age of 39.3 years.
Which brands do Culture fans like most?
Culture fans show strongest brand affinity for Stradivarius (1.97×), Information sensitivity (3.88×), and Gloria (3.26×) over the country average.
Where do Culture fans live in Germany?
Culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,710,225), Bayern (reach 3,214,986), and Baden-Württemberg (reach 2,676,180). These three regions account for the largest share of the active audience.
What other brands do Culture fans also like?
Beyond Culture itself, the audience over-indexes on Information sensitivity (3.88×), Gloria (3.26×), Snow White (Fables) (1.57×), and Esra Erol (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.