Culture Audience in Canada
Culture has an estimated audience of 13,620,699 people in Canada. 54.0% are female, 46.0% are male, average age 40.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Innovation, Tom Cruise, Tabloid (newspaper format), GameStop, Non-alcoholic beverage.
The average Culture fan in Canada is 40.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Innovation, Tom Cruise, Tabloid (newspaper format), with strongest over-indexing on Innovation (1.55× the country average). Demographically, the Culture audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Culture fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.7 |
| Estimated audience size | 13,620,699 |
Audience persona
The typical Culture fan in Canada is balanced, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,563,635 | 1.33× |
| Quebec | 3,556,790 | 1.09× |
| British Columbia | 2,144,608 | 1.05× |
| Alberta | 1,703,000 | 1.01× |
| Manitoba | 587,881 | 1.15× |
| Saskatchewan | 568,335 | 1.32× |
| Nova Scotia | 466,669 | 1.15× |
| New Brunswick | 325,027 | 1.03× |
| Newfoundland and Labrador | 128,175 | 0.62× |
| Prince Edward Island | 48,060 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.55× | Business & Career |
| Tom Cruise | 1.98× | Movies & TV |
| Tabloid (newspaper format) | 1.77× | Literature |
| GameStop | 1.98× | Games |
| Non-alcoholic beverage | 1.98× | Food & Beverages |
| Virtual reality | 1.58× | Technology & Electronics |
| Henry Cavill | 1.98× | Movies & TV |
| Keanu Reeves | 1.62× | Movies & TV |
| Mineral water | 1.98× | Food & Beverages |
| Emma Watson | 1.91× | Movies & TV |
| International education | 1.98× | Business & Career |
| Ryan Reynolds | 1.54× | Movies & TV |
| Emmy Award | 1.65× | Movies & TV |
| Public library | 1.7× | Literature |
| Internet service provider | 1.52× | Technology & Electronics |
| Bored Panda | 1.59× | Internet & Social Media |
| Jason Statham | 1.79× | Movies & TV |
| Cappuccino | 1.53× | Food & Beverages |
| Britpop | 1.87× | Music & Radio |
| Sandra Bullock | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.36 |
| Spirituality | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.11 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
See Culture audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Culture have in Canada?
Culture has an estimated audience of 13,620,699 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Culture fans?
54.0% of Culture fans are female, 46.0% are male, with an average age of 40.7 years.
Which brands do Culture fans like most?
Culture fans show strongest brand affinity for Innovation (1.55×), Tom Cruise (1.98×), and Tabloid (newspaper format) (1.77×) over the country average.
Where do Culture fans live in Canada?
Culture fans in Canada are most concentrated in Ontario (reach 7,563,635), Quebec (reach 3,556,790), and British Columbia (reach 2,144,608). These three regions account for the largest share of the active audience.
What other brands do Culture fans also like?
Beyond Culture itself, the audience over-indexes on Tom Cruise (1.98×), Tabloid (newspaper format) (1.77×), GameStop (1.98×), and Non-alcoholic beverage (1.98×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.