A data profile of the people who buy, follow and care about Culture in Canada — modelled from more than twelve digital signal sources. Culture has an estimated audience of 13,620,699 people in Canada.
The average Culture fan in Canada is 40.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, Tom Cruise, Tabloid (newspaper format), with strongest over-indexing on Innovation (1.55× the country average).
Demographically, the Culture audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Culture fan in Canada is balanced, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Innovation.
The key figures that characterise the Culture profile in Canada.
54.0% are female, 46.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.7 |
| Estimated audience size | 13,620,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Culture audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
Where the Culture audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7.5M | 1.33× | |
| 02 | Saskatchewan | ~600K | 1.32× | |
| 03 | Manitoba | ~600K | 1.15× | |
| 04 | Nova Scotia | ~500K | 1.15× | |
| 05 | Quebec | ~3.5M | 1.09× | |
| 06 | British Columbia | ~2M | 1.05× | |
| 07 | New Brunswick | ~300K | 1.03× | |
| 08 | Alberta | ~1.5M | 1.01× | |
| 09 | Prince Edward Island | ~50K | 0.72× | |
| 10 | Newfoundland and Labrador | ~100K | 0.62× |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Cruise | Movies & TV | 1.98× | ||
| 02 | Vegas Golden Knights | Sports | 1.98× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 04 | GameStop | Games | 1.98× | ||
| 05 | Henry Cavill | Movies & TV | 1.98× | ||
| 06 | Mineral water | Food & Beverages | 1.98× | ||
| 07 | International education | Business & Career | 1.98× | ||
| 08 | Sandra Bullock | Movies & TV | 1.98× | ||
| 09 | Emma Watson | Movies & TV | 1.91× | ||
| 10 | Britpop | Music & Radio | 1.87× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 12 | Public library | Literature | 1.70× | ||
| 13 | Emmy Award | Movies & TV | 1.65× | ||
| 14 | Keanu Reeves | Movies & TV | 1.62× | ||
| 15 | Bored Panda | Internet & Social Media | 1.59× | ||
| 16 | Virtual reality | Technology & Electronics | 1.58× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | Ryan Reynolds | Movies & TV | 1.54× | ||
| 19 | Cappuccino | Food & Beverages | 1.53× | ||
| 20 | Internet service provider | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Spirituality | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 0.97× |
Culture has an estimated audience of 13,620,699 people in Canada, concentrated in Ontario and Quebec.
54.0% of Culture fans are female, 46.0% are male, with an average age of 40.7 years.
Culture fans show strongest brand affinity for Innovation (1.55×), Tom Cruise (1.98×), and Tabloid (newspaper format) (1.77×) over the country average.
Culture fans in Canada are most concentrated in Ontario (reach ~7.5M), Quebec (reach ~3.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Culture itself, the audience over-indexes on Tom Cruise (1.98×), Tabloid (newspaper format) (1.77×), Vegas Golden Knights (1.98×), and Non-alcoholic beverage (1.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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