A data profile of the people who buy, follow and care about Culture in India — modelled from more than twelve digital signal sources. Culture has an estimated audience of 25,816,298 people in India.
Culture has an estimated audience of 25,816,298 people in India. 26.6% are female, 73.4% are male, average age 32.7. Top brand affinities: Psychology, Anthropology, Wikipedia, Himalayas, Hindustan.
Top brand affinities include Psychology, Anthropology, Wikipedia, with strongest over-indexing on Psychology (1.52× the country average).
Demographically, the Culture audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Culture fan in India is more male, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Culture profile in India.
26.6% are female, 73.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 32.7 |
| Estimated audience size | 25,816,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Culture audience comes from India.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 2.24× | ||
| 02 | Macau | Travel & Leisure | 1.82× | ||
| 03 | Wikipedia | Internet & Social Media | 1.81× | ||
| 04 | Monarchy | Politics & Society | 1.81× | ||
| 05 | Tibet | Travel & Leisure | 1.76× | ||
| 06 | Kashmir | Fashion & Accessoires | 1.71× | ||
| 07 | Wattpad | Internet & Social Media | 1.65× | ||
| 08 | Hindustan | Politics & Society | 1.64× | ||
| 09 | Genetics | Kids & Family | 1.64× | ||
| 10 | United Nations | Politics & Society | 1.63× | ||
| 11 | Leather | Fashion & Accessoires | 1.59× | ||
| 12 | Aesthetics | Home & Garden | 1.57× | ||
| 13 | Lodging | Travel & Leisure | 1.55× | ||
| 14 | New Zealand | Travel & Leisure | 1.55× | ||
| 15 | Beijing | Travel & Leisure | 1.54× | ||
| 16 | Himalayas | Travel & Leisure | 1.53× | ||
| 17 | Pizza | Food & Beverages | 1.53× | ||
| 18 | Psychology | Business & Career | 1.52× | ||
| 19 | Cabinetry | Home & Garden | 1.50× | ||
| 20 | Crossword | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.14× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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