A data profile of the people who buy, follow and care about Culture in Portugal — modelled from more than twelve digital signal sources. Culture has an estimated audience of 4,965,551 people in Portugal.
Culture has an estimated audience of 4,965,551 people in Portugal. 57.9% are female, 42.1% are male, average age 44.1. Top brand affinities: Sport Club Corinthians Paulista, COS, Casas Bahia, SporTV, Traditional Chinese medicine.
Top brand affinities include Sport Club Corinthians Paulista, COS, Casas Bahia, with strongest over-indexing on Sport Club Corinthians Paulista (1.57× the country average).
Demographically, the Culture audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Culture fan in Portugal is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club Corinthians Paulista.
The key figures that characterise the Culture profile in Portugal.
57.9% are female, 42.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.1 |
| Estimated audience size | 4,965,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Culture audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magazine Luiza | Shopping | 2.33× | ||
| 02 | Casas Bahia | Shopping | 2.18× | ||
| 03 | COS | Shopping | 2.03× | ||
| 04 | Maluma (singer) | Music & Radio | 1.97× | ||
| 05 | Target Corporation | Shopping | 1.96× | ||
| 06 | Luan Santana | Music & Radio | 1.78× | ||
| 07 | Sports medicine | Health | 1.76× | ||
| 08 | Eye care professional | Beauty & Wellness | 1.76× | ||
| 09 | Carbonated water | Food & Beverages | 1.76× | ||
| 10 | Traditional Chinese medicine | Business & Career | 1.73× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.67× | ||
| 12 | SporTV | Sports | 1.66× | ||
| 13 | Bangkok | Travel & Leisure | 1.58× | ||
| 14 | Sport Club Corinthians Paulista | Sports | 1.57× | ||
| 15 | veterinaria | Pets & Animals | 1.56× | ||
| 16 | Hippie | Politics & Society | 1.55× | ||
| 17 | Harrods | Shopping | 1.55× | ||
| 18 | Ariana Grande | Music & Radio | 1.54× | ||
| 19 | Cruzeiro Esporte Clube | Sports | 1.53× | ||
| 20 | Pop art | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Design Affinity | PREMIUM | 1.36× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Tradition | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.