A data profile of the people who buy, follow and care about Culture in Belgium — modelled from more than twelve digital signal sources. Culture has an estimated audience of 4,326,377 people in Belgium.
The average Culture fan in Belgium is 43.5 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Modern art, Child development, Independent film, with strongest over-indexing on Modern art (1.55× the country average).
Demographically, the Culture audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Culture fan in Belgium is more female, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Modern art.
The key figures that characterise the Culture profile in Belgium.
57.1% are female, 42.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.5 |
| Estimated audience size | 4,326,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Culture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
Where the Culture audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~800K | 1.88× | |
| 02 | Brussels | ~400K | 1.20× | |
| 03 | Luxembourg | ~100K | 1.06× | |
| 04 | Walloon Brabant | ~100K | 1.02× | |
| 05 | Province of Namur | ~200K | 0.99× | |
| 06 | Liege | ~400K | 0.97× | |
| 07 | Limburg | ~200K | 0.95× | |
| 08 | West Flanders | ~300K | 0.94× | |
| 09 | Hainaut | ~400K | 0.93× | |
| 10 | Flemish Brabant | ~300K | 0.93× | |
| 11 | Antwerp | ~400K | 0.88× |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiberglass | Technology & Electronics | 1.84× | ||
| 02 | Watercolor painting | Arts & Culture | 1.79× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 1.79× | ||
| 04 | Child development | Business & Career | 1.76× | ||
| 05 | Unique Gifts | Shopping | 1.72× | ||
| 06 | Fine-art photography | Technology & Electronics | 1.64× | ||
| 07 | Contemporary dance | Arts & Culture | 1.64× | ||
| 08 | Modern dance | Music & Radio | 1.64× | ||
| 09 | Oil painting | Arts & Culture | 1.63× | ||
| 10 | Independent film | Movies & TV | 1.62× | ||
| 11 | Bestseller | Literature | 1.60× | ||
| 12 | Danish design | Home & Garden | 1.59× | ||
| 13 | Diary | Kids & Family | 1.59× | ||
| 14 | Language education | Business & Career | 1.58× | ||
| 15 | COS | Shopping | 1.57× | ||
| 16 | Costume jewelry | Fashion & Accessoires | 1.57× | ||
| 17 | Handmade | Home & Garden | 1.56× | ||
| 18 | Modern art | Arts & Culture | 1.55× | ||
| 19 | Bohemian style | Fashion & Accessoires | 1.51× | ||
| 20 | Home Renovations | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Design Affinity | PREMIUM | 1.25× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Community Orientation | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.89× |
Culture has an estimated audience of 4,326,377 people in Belgium, concentrated in East Flanders and Hainaut.
57.1% of Culture fans are female, 42.9% are male, with an average age of 43.5 years.
Culture fans show strongest brand affinity for Modern art (1.55×), Child development (1.76×), and Independent film (1.62×) over the country average.
Culture fans in Belgium are most concentrated in East Flanders (reach ~800K), Hainaut (reach ~400K), and Antwerp (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Culture itself, the audience over-indexes on Child development (1.76×), Independent film (1.62×), Danish design (1.59×), and Watercolor painting (1.79×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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