A data profile of the people who buy, follow and care about Modern art in Belgium — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 1,277,826 people in Belgium.
The average Modern art fan in Belgium is 41.5 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Immoweb, Albert Heijn, Culture, with strongest over-indexing on Immoweb (1.81× the country average).
Demographically, the Modern art audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Modern art fan in Belgium is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Immoweb.
The key figures that characterise the Modern art profile in Belgium.
63.6% are female, 36.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.5 |
| Estimated audience size | 1,277,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Modern art audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
Where the Modern art audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~200K | 2.00× | |
| 02 | East Flanders | ~200K | 1.80× | |
| 03 | Antwerp | ~200K | 1.72× | |
| 04 | Limburg | ~90K | 1.49× | |
| 05 | Flemish Brabant | ~100K | 1.25× | |
| 06 | Luxembourg | ~30K | 0.93× | |
| 07 | Province of Namur | ~60K | 0.92× | |
| 08 | Walloon Brabant | ~30K | 0.92× | |
| 09 | Hainaut | ~100K | 0.90× | |
| 10 | Liege | ~100K | 0.88× | |
| 11 | Brussels | ~70K | 0.75× |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museum | Arts & Culture | 1.96× | ||
| 02 | Acting | Business & Career | 1.94× | ||
| 03 | DreamBaby | Kids & Family | 1.83× | ||
| 04 | Immoweb | Home & Garden | 1.81× | ||
| 05 | Albert Heijn | Shopping | 1.81× | ||
| 06 | Classical music | Music & Radio | 1.79× | ||
| 07 | Bol.com | Shopping | 1.79× | ||
| 08 | AliExpress | Shopping | 1.75× | ||
| 09 | HEMA | Shopping | 1.74× | ||
| 10 | Jazz music | Music & Radio | 1.69× | ||
| 11 | Popular music | Music & Radio | 1.66× | ||
| 12 | Flower | Home & Garden | 1.64× | ||
| 13 | Heavy metal music | Music & Radio | 1.62× | ||
| 14 | A.S.Adventure | Shopping | 1.56× | ||
| 15 | H&M | Shopping | 1.56× | ||
| 16 | Culture | Literature | 1.55× | ||
| 17 | Spotify | Internet & Social Media | 1.54× | ||
| 18 | Primark | Shopping | 1.54× | ||
| 19 | TUI | Travel & Leisure | 1.54× | ||
| 20 | Electronic music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Design Affinity | PREMIUM | 1.56× | |
| Pet Ownership | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Sustainability | BALANCE | 0.88× | |
| Travelling | THRILL | 1.25× |
Modern art has an estimated audience of 1,277,826 people in Belgium, concentrated in East Flanders and Antwerp.
63.6% of Modern art fans are female, 36.4% are male, with an average age of 41.5 years.
Modern art fans show strongest brand affinity for Immoweb (1.81×), Albert Heijn (1.81×), and Culture (1.55×) over the country average.
Modern art fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Modern art itself, the audience over-indexes on Albert Heijn (1.81×), Culture (1.55×), Spotify (1.54×), and A.S.Adventure (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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