A data profile of the people who buy, follow and care about Heavy metal music in Belgium — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 2,055,896 people in Belgium.
Heavy metal music has an estimated audience of 2,055,896 people in Belgium. 45.0% are female, 55.0% are male, average age 41.0. Top brand affinities: De Gelderlander, Graspop Metal Meeting, Iron Maiden, Scorpions (band), Radiator (heating).
Top brand affinities include De Gelderlander, Graspop Metal Meeting, Iron Maiden, with strongest over-indexing on De Gelderlander (1.85× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Heavy metal music fan in Belgium is balanced, around 41.0 years old, with strong Travelling tendencies and a notable affinity for De Gelderlander.
The key figures that characterise the Heavy metal music profile in Belgium.
45.0% are female, 55.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.0 |
| Estimated audience size | 2,055,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Heavy metal music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conflict | Music & Radio | 1.95× | ||
| 02 | Deep Purple | Music & Radio | 1.88× | ||
| 03 | Oisterwijk | Travel & Leisure | 1.88× | ||
| 04 | De Gelderlander | News | 1.85× | ||
| 05 | Beau Monde | News | 1.81× | ||
| 06 | Avant-garde metal | Music & Radio | 1.77× | ||
| 07 | Autostrade of Italy | Cars & Mobility | 1.71× | ||
| 08 | Brabants Dagblad | News | 1.69× | ||
| 09 | Eindhovens Dagblad | News | 1.67× | ||
| 10 | BN DeStem | News | 1.67× | ||
| 11 | Eigen Huis & Tuin | Movies & TV | 1.63× | ||
| 12 | Balen | Travel & Leisure | 1.60× | ||
| 13 | Janis Joplin | Music & Radio | 1.59× | ||
| 14 | Iron Maiden | Music & Radio | 1.58× | ||
| 15 | Graspop Metal Meeting | Music & Radio | 1.57× | ||
| 16 | Watkins Glen International | Sports | 1.57× | ||
| 17 | Terracotta | Home & Garden | 1.54× | ||
| 18 | Swallow | Health | 1.53× | ||
| 19 | Radiator (heating) | Home & Garden | 1.52× | ||
| 20 | Scorpions (band) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.94× | |
| Design Affinity | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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