A data profile of the people who buy, follow and care about Heavy metal music in Netherlands — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 3,277,578 people in Netherlands.
The average Heavy metal music fan in Netherlands is 41.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Toto (band), Hornbach, with strongest over-indexing on Google Maps (2.63× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Heavy metal music fan in Netherlands is balanced, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Heavy metal music profile in Netherlands.
47.1% are female, 52.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.7 |
| Estimated audience size | 3,277,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Heavy metal music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.09× | |
| 02 | Friesland | ~100K | 1.04× | |
| 03 | Drenthe | ~100K | 1.03× | |
| 04 | Overijssel | ~200K | 1.01× | |
| 05 | Groningen | ~100K | 1.01× | |
| 06 | Limburg | ~200K | 1.00× | |
| 07 | Zeeland | ~70K | 1.00× | |
| 08 | Gelderland | ~400K | 0.97× | |
| 09 | Utrecht | ~200K | 0.97× | |
| 10 | North Brabant | ~500K | 0.96× | |
| 11 | Zuid-Holland | ~700K | 0.93× | |
| 12 | North Holland | ~600K | 0.93× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 2.63× | ||
| 02 | BP | Cars & Mobility | 2.39× | ||
| 03 | Toto (band) | Music & Radio | 2.06× | ||
| 04 | Home Design | Home & Garden | 2.06× | ||
| 05 | Magnesium | Health | 2.04× | ||
| 06 | MSN | News | 1.92× | ||
| 07 | Vattenfall | Home & Garden | 1.89× | ||
| 08 | Rock music | Music & Radio | 1.87× | ||
| 09 | Autoweek | Cars & Mobility | 1.84× | ||
| 10 | Earth | Travel & Leisure | 1.71× | ||
| 11 | Indeed.com | Business & Career | 1.69× | ||
| 12 | Scapino | Fashion & Accessoires | 1.67× | ||
| 13 | Cottage | Travel & Leisure | 1.66× | ||
| 14 | Holland Casino | Games | 1.62× | ||
| 15 | Hornbach | Shopping | 1.61× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 17 | Soccer | Sports | 1.57× | ||
| 18 | FC Utrecht | Sports | 1.55× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Nederlands Elftal | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Urban Lifestyle | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.08× | |
| Social Media Usage | JOY | 1.11× | |
| Healthy Lifestyle | BALANCE | 1.15× |
Heavy metal music has an estimated audience of 3,277,578 people in Netherlands, concentrated in Zuid-Holland and North Holland.
47.1% of Heavy metal music fans are female, 52.9% are male, with an average age of 41.7 years.
Heavy metal music fans show strongest brand affinity for Google Maps (2.63×), Toto (band) (2.06×), and Hornbach (1.61×) over the country average.
Heavy metal music fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Toto (band) (2.06×), Hornbach (1.61×), Rock music (1.87×), and Soccer (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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