Heavy metal music Audience in Mexico
Heavy metal music has an estimated audience of 7,678,668 people in Mexico. 45.7% are female, 54.3% are male, average age 31.6.
Demographically, the Heavy metal music audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 31.6 |
| Estimated audience size | 7,678,668 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.8 |
| Design Affinity | PREMIUM | 1.77 |
| Risk Appetite | THRILL | 1.62 |
| DIY Mentality | THRILL | 1.42 |
| Creativity | OPEN | 1.39 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — France
- Heavy metal music — Italy
- Heavy metal music — Spain
- Heavy metal music — Brazil
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Canada
More Record label audiences in Mexico
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
- Jukebox (989,019)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.