Heavy metal music Audience in Italy
Heavy metal music has an estimated audience of 15,671,588 people in Italy. 47.0% are female, 53.0% are male, average age 39.5. Top regions: Lazio, Campania, Lombardy.
The average Heavy metal music fan in Italy is 39.5 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Campania, Lombardy. Demographically, the Heavy metal music audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.5 |
| Estimated audience size | 15,671,588 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 1,184,412 | 0.62× |
| Campania | 1,125,577 | 0.64× |
| Lombardy | 980,456 | 0.36× |
| Veneto | 950,243 | 0.77× |
| Calabria | 895,538 | 1.87× |
| Puglia | 888,654 | 0.82× |
| Tuscany | 837,221 | 0.81× |
| Emilia-Romagna | 795,143 | 0.62× |
| Sardinia | 775,723 | 1.76× |
| Piedmont | 731,471 | 0.63× |
| Sicilia | 700,210 | 0.52× |
| Abruzzo | 647,245 | 1.87× |
| Marche | 583,656 | 1.49× |
| Trentino-Alto Adige/Südtirol | 580,839 | 1.96× |
| Friuli-Venezia Giulia | 455,086 | 1.54× |
| Umbria | 311,694 | 1.23× |
| Liguria | 275,976 | 0.63× |
| Basilicata | 80,009 | 0.56× |
| Aosta Valley | 52,360 | 1.31× |
| Molise | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Social Media Usage | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.05 |
| Luxury Orientation | PREMIUM | 1.02 |
| Price Sensitivity | PREMIUM | 0.95 |
| Individualism | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — France
- Heavy metal music — Spain
- Heavy metal music — Brazil
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Canada
- Heavy metal music — Mexico
More Record label audiences in Italy
- Made in France (1,432,214)
- Playlist (1,098,470)
- Warner Music Group (574,517)
- Independent record label (462,188)
- Jukebox (351,782)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.