Heavy metal music Audience in Canada
Heavy metal music has an estimated audience of 7,537,942 people in Canada. 44.8% are female, 55.2% are male, average age 37.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Pamela Anderson, Kelly Osbourne, Harmonica, Don Cherry, Web fiction.
The average Heavy metal music fan in Canada is 37.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Pamela Anderson, Kelly Osbourne, Harmonica, with strongest over-indexing on Pamela Anderson (1.55× the country average). Demographically, the Heavy metal music audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Heavy metal music fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.6 |
| Estimated audience size | 7,537,942 |
Audience persona
The typical Heavy metal music fan in Canada is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Pamela Anderson.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,614,479 | 0.83× |
| Quebec | 1,488,234 | 0.82× |
| British Columbia | 1,028,681 | 0.91× |
| Alberta | 824,340 | 0.89× |
| Manitoba | 269,050 | 0.95× |
| Saskatchewan | 232,064 | 0.97× |
| Nova Scotia | 216,358 | 0.96× |
| New Brunswick | 174,782 | 1.0× |
| Newfoundland and Labrador | 117,071 | 1.02× |
| Prince Edward Island | 43,884 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pamela Anderson | 1.55× | Movies & TV |
| Kelly Osbourne | 1.55× | Music & Radio |
| Harmonica | 1.61× | Music & Radio |
| Don Cherry | 1.74× | Music & Radio |
| Web fiction | 1.59× | Literature |
| Stephen Colbert | 1.53× | Movies & TV |
| Times Colonist | 1.53× | News |
| Urban Dictionary | 1.51× | Internet & Social Media |
| Olive Garden | 1.57× | Food & Beverages |
| Sushi Shop | 1.52× | Food & Beverages |
| Jennifer Connelly | 1.57× | Movies & TV |
| Jonathan Toews | 1.52× | Sports |
| 7 Jours | 1.72× | Music & Radio |
| Serge Fiori | 1.61× | Music & Radio |
| Country Road | 1.51× | Fashion & Accessoires |
| Jane Fonda | 1.58× | Movies & TV |
| Fingerstyle guitar | 1.59× | Music & Radio |
| Torrid | 1.52× | Fashion & Accessoires |
| Ozarks | 1.67× | Movies & TV |
| Face to Face (punk band) | 1.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.39 |
| Sports Activity | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
See Heavy metal music audiences in other countries
- Heavy metal music — Germany
- Heavy metal music — United States
- Heavy metal music — United Kingdom
- Heavy metal music — France
- Heavy metal music — Italy
- Heavy metal music — Spain
- Heavy metal music — Brazil
- Heavy metal music — Japan
- Heavy metal music — South Korea
- Heavy metal music — India
- Heavy metal music — Mexico
More Record label audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Heavy metal music have in Canada?
Heavy metal music has an estimated audience of 7,537,942 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Heavy metal music fans?
44.8% of Heavy metal music fans are female, 55.2% are male, with an average age of 37.6 years.
Which brands do Heavy metal music fans like most?
Heavy metal music fans show strongest brand affinity for Pamela Anderson (1.55×), Kelly Osbourne (1.55×), and Harmonica (1.61×) over the country average.
Where do Heavy metal music fans live in Canada?
Heavy metal music fans in Canada are most concentrated in Ontario (reach 2,614,479), Quebec (reach 1,488,234), and British Columbia (reach 1,028,681). These three regions account for the largest share of the active audience.
What other brands do Heavy metal music fans also like?
Beyond Heavy metal music itself, the audience over-indexes on Kelly Osbourne (1.55×), Harmonica (1.61×), Don Cherry (1.74×), and Web fiction (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.