A data profile of the people who buy, follow and care about Heavy metal music in Canada — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 7,537,942 people in Canada.
The average Heavy metal music fan in Canada is 37.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Pamela Anderson, Kelly Osbourne, Harmonica, with strongest over-indexing on Pamela Anderson (1.55× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Heavy metal music fan in Canada is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Pamela Anderson.
The key figures that characterise the Heavy metal music profile in Canada.
44.8% are female, 55.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.6 |
| Estimated audience size | 7,537,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Heavy metal music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~40K | 1.18× | |
| 02 | Newfoundland and Labrador | ~100K | 1.02× | |
| 03 | New Brunswick | ~200K | 1.00× | |
| 04 | Saskatchewan | ~200K | 0.97× | |
| 05 | Nova Scotia | ~200K | 0.96× | |
| 06 | Manitoba | ~300K | 0.95× | |
| 07 | British Columbia | ~1M | 0.91× | |
| 08 | Alberta | ~800K | 0.89× | |
| 09 | Ontario | ~2.5M | 0.83× | |
| 10 | Quebec | ~1.5M | 0.82× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scorpions (band) | Music & Radio | 1.82× | ||
| 02 | Don Cherry | Music & Radio | 1.74× | ||
| 03 | 7 Jours | Music & Radio | 1.72× | ||
| 04 | Ozarks | Movies & TV | 1.67× | ||
| 05 | Face to Face (punk band) | Music & Radio | 1.63× | ||
| 06 | Harmonica | Music & Radio | 1.61× | ||
| 07 | Web fiction | Literature | 1.59× | ||
| 08 | Fingerstyle guitar | Music & Radio | 1.59× | ||
| 09 | Jane Fonda | Movies & TV | 1.58× | ||
| 10 | Olive Garden | Food & Beverages | 1.57× | ||
| 11 | Jennifer Connelly | Movies & TV | 1.57× | ||
| 12 | Pamela Anderson | Movies & TV | 1.55× | ||
| 13 | Kelly Osbourne | Music & Radio | 1.55× | ||
| 14 | Stephen Colbert | Movies & TV | 1.53× | ||
| 15 | Times Colonist | News | 1.53× | ||
| 16 | Sushi Shop | Food & Beverages | 1.52× | ||
| 17 | Michael Cera | Movies & TV | 1.52× | ||
| 18 | Torrid | Fashion & Accessoires | 1.52× | ||
| 19 | Urban Dictionary | Internet & Social Media | 1.51× | ||
| 20 | Country Road | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Sports Activity | POWER | 1.29× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Individualism | JOY | 0.96× | |
| Patriotism | CONSERVATISM | 0.97× |
Heavy metal music has an estimated audience of 7,537,942 people in Canada, concentrated in Ontario and Quebec.
44.8% of Heavy metal music fans are female, 55.2% are male, with an average age of 37.6 years.
Heavy metal music fans show strongest brand affinity for Pamela Anderson (1.55×), Kelly Osbourne (1.55×), and Harmonica (1.61×) over the country average.
Heavy metal music fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Kelly Osbourne (1.55×), Harmonica (1.61×), Stephen Colbert (1.53×), and Face to Face (punk band) (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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