A data profile of the people who buy, follow and care about Earth in Netherlands — modelled from more than twelve digital signal sources. Earth has an estimated audience of 2,016,766 people in Netherlands.
The average Earth fan in Netherlands is 42.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.7× the country average).
Demographically, the Earth audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Earth fan in Netherlands is balanced, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Earth profile in Netherlands.
53.4% are female, 46.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 2,016,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Earth audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
Where the Earth audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.27× | |
| 02 | Overijssel | ~200K | 1.23× | |
| 03 | Zuid-Holland | ~600K | 1.21× | |
| 04 | Gelderland | ~300K | 1.17× | |
| 05 | Friesland | ~90K | 1.16× | |
| 06 | North Brabant | ~400K | 1.14× | |
| 07 | Flevoland | ~60K | 1.10× | |
| 08 | Limburg | ~100K | 1.01× | |
| 09 | Groningen | ~70K | 0.99× | |
| 10 | Drenthe | ~60K | 0.98× | |
| 11 | Utrecht | ~70K | 0.46× | |
| 12 | Zeeland | ~20K | 0.37× |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CNN | Movies & TV | 3.13× | ||
| 02 | Documentary movies | Movies & TV | 2.33× | ||
| 03 | EBay | Shopping | 2.31× | ||
| 04 | Energy | Home & Garden | 1.88× | ||
| 05 | Vodafone | Technology & Electronics | 1.85× | ||
| 06 | Internet & Social Media | 1.82× | |||
| 07 | Canada | Travel & Leisure | 1.82× | ||
| 08 | Rabobank | Business & Career | 1.71× | ||
| 09 | Hair products | Beauty & Wellness | 1.71× | ||
| 10 | Heavy metal music | Music & Radio | 1.71× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 12 | Burger King | Food & Beverages | 1.68× | ||
| 13 | Rock music | Music & Radio | 1.67× | ||
| 14 | TUI | Travel & Leisure | 1.67× | ||
| 15 | Charity and causes | Business & Career | 1.67× | ||
| 16 | Walking | Sports | 1.66× | ||
| 17 | Comedy movies | Movies & TV | 1.57× | ||
| 18 | Hornbach | Shopping | 1.55× | ||
| 19 | Pop music | Music & Radio | 1.55× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Community Orientation | OPEN | 1.35× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Individualism | JOY | 0.91× |
Earth has an estimated audience of 2,016,766 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.4% of Earth fans are female, 46.6% are male, with an average age of 42.6 years.
Earth fans show strongest brand affinity for Jumbo (supermarket) (1.7×), WhatsApp (1.82×), and Rabobank (1.71×) over the country average.
Earth fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Earth itself, the audience over-indexes on WhatsApp (1.82×), Rabobank (1.71×), Canada (1.82×), and Lidl (1.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.