Earth Audience in Mexico

Earth logo

Earth has an estimated audience of 8,458,554 people in Mexico. 50.7% are female, 49.3% are male, average age 31.9. Top brand affinities: TikTok, MSN, Mobile payment, Puma, Pedro Pascal.

Top brand affinities include TikTok, MSN, Mobile payment, with strongest over-indexing on TikTok (2.9× the country average). Demographically, the Earth audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Earth fans

Demographic split for Earth audience in Mexico
MetricValue
Female50.7%
Male49.3%
Average age31.9
Estimated audience size8,458,554

Audience persona

The typical Earth fan in Mexico is balanced, around 31.9 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth audience
BrandAffinityCategory
TikTok2.9×Internet & Social Media
MSN3.61×News
Mobile payment5.93×Business & Career
Puma2.76×Fashion & Accessoires
Pedro Pascal3.35×Movies & TV
Anti-aging cream3.68×Beauty & Wellness
Catholic Church2.26×Politics & Society
Local news4.84×News
Sarcasm2.35×Politics & Society
Fast food1.55×Food & Beverages
Art jewelry2.96×Fashion & Accessoires
Single malt whisky7.12×Food & Beverages
Skin care2.07×Beauty & Wellness
Banana2.16×Food & Beverages
Travel agency2.27×Travel & Leisure
Game consoles1.73×Technology & Electronics
George Clooney5.84×Movies & TV
Wattpad2.6×Internet & Social Media
Bruce Willis2.65×Movies & TV
Do it yourself (DIY)1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth audience
TraitClusterScore
Design AffinityPREMIUM2.73
Luxury OrientationPREMIUM2.36
Quality AwarenessPREMIUM2.1
Career OrientationPOWER1.76
Early Adopter MentalityPOWER1.75
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%

See Earth audiences in other countries

More Planet audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.