A data profile of the people who buy, follow and care about Earth in Mexico — modelled from more than twelve digital signal sources. Earth has an estimated audience of 8,458,554 people in Mexico.
Earth has an estimated audience of 8,458,554 people in Mexico. 50.7% are female, 49.3% are male, average age 31.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (332.51× the country average).
Demographically, the Earth audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Earth fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Earth profile in Mexico.
50.7% are female, 49.3% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 31.9 |
| Estimated audience size | 8,458,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Earth audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 545.84× | ||
| 02 | Costa Rica | Travel & Leisure | 515.99× | ||
| 03 | Shopping and fashion | Shopping | 332.51× | ||
| 04 | Game consoles | Technology & Electronics | 186.58× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 150.12× | ||
| 06 | Catholic Church | Politics & Society | 136.70× | ||
| 07 | Valentine's Day | Kids & Family | 112.09× | ||
| 08 | Sarcasm | Politics & Society | 93.60× | ||
| 09 | Travel agency | Travel & Leisure | 87.44× | ||
| 10 | Broadcasting of sports events | Movies & TV | 82.51× | ||
| 11 | Mobile game | Games | 80.40× | ||
| 12 | Banana | Food & Beverages | 65.27× | ||
| 13 | El País | News | 62.19× | ||
| 14 | Pilsner | Food & Beverages | 61.58× | ||
| 15 | Dentistry | Business & Career | 56.03× | ||
| 16 | Orange (fruit) | Food & Beverages | 48.65× | ||
| 17 | Sexology | Kids & Family | 41.87× | ||
| 18 | Papaya | Food & Beverages | 37.56× | ||
| 19 | Breastfeeding | Kids & Family | 36.95× | ||
| 20 | Freeware | Technology & Electronics | 33.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.03× | |
| Travelling | THRILL | 22.80× | |
| Urban Lifestyle | OPEN | 3.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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