Earth Audience in Mexico

Earth has an estimated audience of 8,458,554 people in Mexico. 50.7% are female, 49.3% are male, average age 31.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (332.51× the country average). Demographically, the Earth audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Earth fans

Demographic split for Earth audience in Mexico
MetricValue
Female50.7%
Male49.3%
Average age31.9
Estimated audience size8,458,554

Audience persona

The typical Earth fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Earth fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth audience
BrandAffinityCategory
Shopping and fashion332.51×Shopping
Costa Rica515.99×Travel & Leisure
Game consoles186.58×Technology & Electronics
Catholic Church136.7×Politics & Society
Sarcasm93.6×Politics & Society
Mobile game80.4×Games
Travel agency87.44×Travel & Leisure
Banana65.27×Food & Beverages
Exfoliation (cosmetology)150.12×Beauty & Wellness
Valentine's Day112.09×Kids & Family
El País62.19×News
Broadcasting of sports events82.51×Movies & TV
Dentistry56.03×Business & Career
Daily Horoscope545.84×Internet & Social Media
Pilsner61.58×Food & Beverages
Sexology41.87×Kids & Family
Freeware33.25×Technology & Electronics
Breastfeeding36.95×Kids & Family
Orange (fruit)48.65×Food & Beverages
Papaya37.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth audience
TraitClusterScore
SpiritualityBALANCE28.03
TravellingTHRILL22.8
Urban LifestyleOPEN3.98
Design AffinityPREMIUM2.64
Career OrientationPOWER2.5
Risk AppetiteTHRILL2.47

Worldwide distribution

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%

See Earth audiences in other countries

More Planet audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.