A data profile of the people who buy, follow and care about Burger King in Netherlands — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 2,964,340 people in Netherlands.
The average Burger King fan in Netherlands is 37.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Temu, Subway, Walmart, with strongest over-indexing on Temu (7.28× the country average).
Demographically, the Burger King audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Burger King fan in Netherlands is balanced, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Temu.
The key figures that characterise the Burger King profile in Netherlands.
50.5% are female, 49.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.2 |
| Estimated audience size | 2,964,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Burger King audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.48× | |
| 02 | Limburg | ~300K | 1.35× | |
| 03 | North Brabant | ~600K | 1.34× | |
| 04 | Zuid-Holland | ~900K | 1.33× | |
| 05 | Gelderland | ~400K | 1.14× | |
| 06 | Flevoland | ~90K | 1.12× | |
| 07 | Utrecht | ~200K | 0.94× | |
| 08 | Drenthe | ~70K | 0.78× | |
| 09 | Zeeland | ~50K | 0.77× | |
| 10 | Overijssel | ~200K | 0.73× | |
| 11 | Groningen | ~60K | 0.55× | |
| 12 | Friesland | ~60K | 0.50× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 12.94× | ||
| 02 | Fried chicken | Food & Beverages | 12.60× | ||
| 03 | Papa John's Pizza | Food & Beverages | 12.21× | ||
| 04 | Cheeseburger | Food & Beverages | 10.83× | ||
| 05 | Pizza delivery | Food & Beverages | 10.54× | ||
| 06 | Subway | Food & Beverages | 10.36× | ||
| 07 | Chicken (food) | Food & Beverages | 8.71× | ||
| 08 | Home Delivery | Food & Beverages | 8.57× | ||
| 09 | Temu | Shopping | 7.28× | ||
| 10 | Online food ordering | Food & Beverages | 5.49× | ||
| 11 | Starbucks | Food & Beverages | 5.16× | ||
| 12 | Snacking | Food & Beverages | 4.93× | ||
| 13 | KFC | Food & Beverages | 3.09× | ||
| 14 | McDonald's | Food & Beverages | 2.62× | ||
| 15 | Hornbach | Shopping | 2.26× | ||
| 16 | Beverages | Food & Beverages | 1.88× | ||
| 17 | Soccer | Sports | 1.71× | ||
| 18 | TV-Gids | Movies & TV | 1.64× | ||
| 19 | Restaurants | Food & Beverages | 1.62× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| Travelling | THRILL | 1.65× | |
| Patriotism | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Design Affinity | PREMIUM | 1.20× |
Burger King's target market in Netherlands covers an estimated 2,964,340 people, concentrated in Zuid-Holland and North Holland.
50.5% of the Burger King audience are female, 49.5% are male, with an average age of 37.2 years.
Burger King fans show strongest brand affinity for Temu (7.28×), Subway (10.36×), and Walmart (12.94×) over the country average.
Burger King fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Subway (10.36×), Walmart (12.94×), Starbucks (5.16×), and Chicken (food) (8.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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