A data profile of the people who buy, follow and care about Vattenfall in Netherlands — modelled from more than twelve digital signal sources. Vattenfall has an estimated audience of 1,860,945 people in Netherlands.
The average Vattenfall fan in Netherlands is 50.2 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Gelderland, Zuid-Holland.
Top brand affinities include Edison (company), LiSA (Japanese musician, born 1987), Q8, with strongest over-indexing on Edison (company) (149.24× the country average).
Demographically, the Vattenfall audience skews balanced with an average age of 50.2, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vattenfall fan in Netherlands is balanced, around 50.2 years old, with strong Social Media Usage tendencies and a notable affinity for Edison (company).
The key figures that characterise the Vattenfall profile in Netherlands.
48.5% are female, 51.5% are male, average age 50.2.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 50.2 |
| Estimated audience size | 1,860,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 55% |
of the worldwide Vattenfall audience comes from Netherlands.
| Country | Share |
|---|---|
| Germany | 44.3% |
| Netherlands | 24.3% |
| Sweden | 17.6% |
Where the Vattenfall audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 2.19× | |
| 02 | Gelderland | ~500K | 2.09× | |
| 03 | Friesland | ~100K | 1.61× | |
| 04 | North Holland | ~500K | 1.46× | |
| 05 | Zuid-Holland | ~300K | 0.73× | |
| 06 | Overijssel | ~90K | 0.71× | |
| 07 | Limburg | ~80K | 0.65× | |
| 08 | Drenthe | ~40K | 0.65× | |
| 09 | North Brabant | ~200K | 0.64× | |
| 10 | Groningen | ~30K | 0.54× | |
| 11 | Utrecht | ~70K | 0.49× | |
| 12 | Zeeland | ~10K | 0.30× |
The strongest cross-interests of the Vattenfall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edison (company) | Business & Career | 149.24× | ||
| 02 | Eni | Cars & Mobility | 120.84× | ||
| 03 | Postbank | Business & Career | 67.26× | ||
| 04 | Deutsche Kreditbank | Business & Career | 67.26× | ||
| 05 | Goodgame Empire | Games | 61.23× | ||
| 06 | Bad Teeth | Health | 37.00× | ||
| 07 | BBVA | Business & Career | 36.13× | ||
| 08 | Commerzbank | Business & Career | 36.13× | ||
| 09 | UBS | Business & Career | 35.24× | ||
| 10 | Toothless | Movies & TV | 34.71× | ||
| 11 | Q8 | Cars & Mobility | 30.89× | ||
| 12 | BlackRock | Business & Career | 29.92× | ||
| 13 | Friedrich Merz | Politics & Society | 29.92× | ||
| 14 | LiSA (Japanese musician, born 1987) | Music & Radio | 25.52× | ||
| 15 | Goldman Sachs | Business & Career | 24.38× | ||
| 16 | Deutsche Bank | Business & Career | 22.43× | ||
| 17 | Dental school | Business & Career | 21.01× | ||
| 18 | AAA (band) | Music & Radio | 18.42× | ||
| 19 | Luxury Travel | Travel & Leisure | 9.24× | ||
| 20 | Bitvavo | Business & Career | 5.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.08× | |
| Design Affinity | PREMIUM | 1.32× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.88× |
Vattenfall's target market in Netherlands covers an estimated 1,860,945 people, concentrated in North Holland and Gelderland.
48.5% of the Vattenfall audience are female, 51.5% are male, with an average age of 50.2 years.
Vattenfall fans show strongest brand affinity for Edison (company) (149.24×), LiSA (Japanese musician, born 1987) (25.52×), and Q8 (30.89×) over the country average.
Vattenfall fans in Netherlands are most concentrated in North Holland (reach ~500K), Gelderland (reach ~500K), and Zuid-Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vattenfall itself, the audience over-indexes on LiSA (Japanese musician, born 1987) (25.52×), Q8 (30.89×), Postbank (67.26×), and Eni (120.84×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vattenfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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