A data profile of the people who buy, follow and care about Bitvavo in Netherlands — modelled from more than twelve digital signal sources. Bitvavo has an estimated audience of 1,623,351 people in Netherlands.
Bitvavo has an estimated audience of 1,623,351 people in Netherlands. 34.3% are female, 65.7% are male, average age 39.4. Top brand affinities: Shopping and fashion, EToro, Bol.com, Valentine's Day, Love & Sex.
Top brand affinities include Shopping and fashion, EToro, Bol.com, with strongest over-indexing on Shopping and fashion (18.06× the country average).
Demographically, the Bitvavo audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Bitvavo fan in Netherlands is more male, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Bitvavo profile in Netherlands.
34.3% are female, 65.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 39.4 |
| Estimated audience size | 1,623,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Bitvavo audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 62.4% |
| Belgium | 11.6% |
| Germany | 11.4% |
The strongest cross-interests of the Bitvavo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EToro | Business & Career | 44.47× | ||
| 02 | Valentine's Day | Kids & Family | 22.40× | ||
| 03 | Costa Rica | Travel & Leisure | 20.00× | ||
| 04 | Shopping and fashion | Shopping | 18.06× | ||
| 05 | Exchange-traded fund | Business & Career | 17.88× | ||
| 06 | Day trader | Business & Career | 17.31× | ||
| 07 | Coinbase | Business & Career | 14.08× | ||
| 08 | Love & Sex | Kids & Family | 13.99× | ||
| 09 | Exfoliation (cosmetology) | Beauty & Wellness | 13.62× | ||
| 10 | Cryptocurrency | Technology & Electronics | 12.41× | ||
| 11 | Money management | Business & Career | 8.34× | ||
| 12 | Game consoles | Technology & Electronics | 7.59× | ||
| 13 | Stock market | Business & Career | 7.44× | ||
| 14 | Mobile payment | Business & Career | 6.72× | ||
| 15 | Bol.com | Shopping | 6.70× | ||
| 16 | Vattenfall | Home & Garden | 5.01× | ||
| 17 | Voetbalprimeur | Sports | 1.66× | ||
| 18 | Rabobank | Business & Career | 1.60× | ||
| 19 | Toto (band) | Music & Radio | 1.57× | ||
| 20 | Lidl | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 6.28× | |
| Career Orientation | POWER | 2.44× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.79× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bitvavo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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