Bitvavo Audience in Germany
Bitvavo has an estimated audience of 288,094 people in Germany. 42.0% are female, 58.0% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EToro, Home insurance, MarketWatch, Exchange-traded fund, Jotex.
The average Bitvavo fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EToro, Home insurance, MarketWatch, with strongest over-indexing on EToro (21.18× the country average). Demographically, the Bitvavo audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Bitvavo fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 35.6 |
| Estimated audience size | 288,094 |
Audience persona
The typical Bitvavo fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for EToro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,724 | 1.23× |
| Bayern | 57,318 | 1.24× |
| Baden-Württemberg | 45,484 | 1.16× |
| Niedersachsen | 27,502 | 0.98× |
| Hessen | 24,987 | 1.14× |
| Rheinland-Pfalz | 16,528 | 1.15× |
| Berlin | 15,295 | 1.19× |
| Sachsen | 14,099 | 1× |
| Schleswig-Holstein | 8,881 | 0.86× |
| Brandenburg | 7,868 | 0.88× |
| Thüringen | 7,034 | 0.96× |
| Hamburg | 6,159 | 0.95× |
| Sachsen-Anhalt | 5,840 | 0.78× |
| Mecklenburg-Vorpommern | 4,611 | 0.84× |
| Saarland | 2,767 | 0.78× |
| Bremen | 2,156 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EToro | 21.18× | Business & Career |
| Home insurance | 17.29× | Business & Career |
| MarketWatch | 17.66× | Business & Career |
| Exchange-traded fund | 11.77× | Business & Career |
| Jotex | 26.39× | Shopping |
| Stock market | 6.19× | Business & Career |
| Commerzbank | 2.62× | Business & Career |
| FC Bayern Munich | 1.83× | Sports |
| 2.2× | Internet & Social Media | |
| Hedge fund | 11.15× | Business & Career |
| Swing trading | 6.26× | Business & Career |
| Bitcoin | 7.73× | Business & Career |
| Beirut | 4.55× | Travel & Leisure |
| Google Drive | 3.04× | Technology & Electronics |
| Deutsche Bank | 2.57× | Business & Career |
| Passive income | 6.3× | Business & Career |
| Tipico | 2.29× | Games |
| Mobile banking | 7.32× | Business & Career |
| Google Maps | 1.71× | Internet & Social Media |
| Desktop computers | 3.34× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.14 |
| Career Orientation | POWER | 2.04 |
| Early Adopter Mentality | POWER | 1.78 |
| Sustainability | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 64.5% |
| Belgium | 11.8% |
| Germany | 10.5% |
See Bitvavo audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
Frequently asked questions
How many fans does Bitvavo have in Germany?
Bitvavo has an estimated audience of 288,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bitvavo fans?
42.0% of Bitvavo fans are female, 58.0% are male, with an average age of 35.6 years.
Which brands do Bitvavo fans like most?
Bitvavo fans show strongest brand affinity for EToro (21.18×), Home insurance (17.29×), and MarketWatch (17.66×) over the country average.
Where do Bitvavo fans live in Germany?
Bitvavo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,724), Bayern (reach 57,318), and Baden-Württemberg (reach 45,484). These three regions account for the largest share of the active audience.
What other brands do Bitvavo fans also like?
Beyond Bitvavo itself, the audience over-indexes on Home insurance (17.29×), MarketWatch (17.66×), Exchange-traded fund (11.77×), and Jotex (26.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bitvavo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.