Rascasse Audience Intelligence

Bitcoin Audience in Germany

A data profile of the people who buy, follow and care about Bitcoin in Germany — modelled from more than twelve digital signal sources. Bitcoin has an estimated audience of 833,776 people in Germany.

Bitcoin has an estimated audience of 833,776 people in Germany. 28.1% are female, 71.9% are male, average age 37.1. Top brand affinities: TradingView, Polymarket, Coinbase, Digital currency, FXCM.

Top brand affinities include TradingView, Polymarket, Coinbase, with strongest over-indexing on TradingView (19.59× the country average).

Demographically, the Bitcoin audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Bitcoin fan in Germany is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bitcoin profile in Germany.

Audience size
834K
in Germany
Gender
28.1%
71.9% male
Age
37.1
average years
Country rank
#7609
Topic in Germany
Section 02

Demographics of Bitcoin fans

28.1% are female, 71.9% are male, average age 37.1.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Bitcoin audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age37.1
Estimated audience size833,776
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Bitcoin audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Bitcoin audience comes from Germany.

Worldwide audience distribution share by country for Bitcoin
CountryShare
United States12.0%
China3.1%
Brazil2.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bitcoin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bitcoin audience
#·InterestCategoryAffinity×
01Ripple (company)Technology & Electronics32.47×
02Digital currency exchangerBusiness & Career26.87×
03CoinbaseBusiness & Career21.41×
04TradingViewBusiness & Career19.59×
05Digital currencyBusiness & Career17.89×
06BitpandaBusiness & Career16.62×
07PolymarketBusiness & Career16.51×
08Forex Online TradingBusiness & Career16.25×
09forex traderBusiness & Career16.19×
10FXCMBusiness & Career15.80×
11Swing tradingBusiness & Career15.80×
12Security (finance)Business & Career13.78×
13Day tradingBusiness & Career12.31×
14Forex signalBusiness & Career11.87×
15Trading strategyBusiness & Career11.61×
16Foreign exchange marketBusiness & Career10.41×
17Stock exchangeBusiness & Career10.15×
18Payment systemShopping9.49×
19Financial marketBusiness & Career9.41×
20Stock marketBusiness & Career7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bitcoin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Bitcoin audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.10×
Career OrientationPOWER2.27×
Need for SecurityCONSERVATISM1.84×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Bitcoin audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
CreativityOPEN1.05×
TraditionCONSERVATISM1.05×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bitcoin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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