Bitcoin Audience in Germany

Bitcoin logo

Bitcoin has an estimated audience of 833,776 people in Germany. 28.1% are female, 71.9% are male, average age 37.1. Top brand affinities: TradingView, Polymarket, Digital currency, Ripple (company), FXCM.

Top brand affinities include TradingView, Polymarket, Digital currency, with strongest over-indexing on TradingView (19.59× the country average). Demographically, the Bitcoin audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

Demographics of Bitcoin fans

Demographic split for Bitcoin audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age37.1
Estimated audience size833,776

Audience persona

The typical Bitcoin fan in Germany is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bitcoin audience
BrandAffinityCategory
TradingView19.59×Business & Career
Polymarket16.51×Business & Career
Digital currency17.89×Business & Career
Ripple (company)32.47×Technology & Electronics
FXCM15.8×Business & Career
Swing trading15.8×Business & Career
Security (finance)13.78×Business & Career
Coinbase21.41×Business & Career
forex trader16.19×Business & Career
Bitpanda16.62×Business & Career
Financial market9.41×Business & Career
Payment system9.49×Shopping
Forex Online Trading16.25×Business & Career
Foreign exchange market10.41×Business & Career
Day trading12.31×Business & Career
Stock exchange10.15×Business & Career
Digital currency exchanger26.87×Business & Career
Forex signal11.87×Business & Career
Stock market7.93×Business & Career
Trading strategy11.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bitcoin audience
TraitClusterScore
Risk AppetiteTHRILL3.15
Early Adopter MentalityPOWER1.76
Career OrientationPOWER1.61
Need for SecurityCONSERVATISM1.59
Luxury OrientationPREMIUM1.41
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Bitcoin
CountryShare
United States12.5%
China3.2%
Brazil2.9%

See Bitcoin audiences in other countries

More Cryptocurrency audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bitcoin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.