Security (finance) Audience in Germany
Security (finance) has an estimated audience of 1,726,846 people in Germany. 41.5% are female, 58.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stock market, Day trader, Money management, Home insurance, Passive income.
The average Security (finance) fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stock market, Day trader, Money management, with strongest over-indexing on Stock market (18.86× the country average). Demographically, the Security (finance) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Security (finance) fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 37.7 |
| Estimated audience size | 1,726,846 |
Audience persona
The typical Security (finance) fan in Germany is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,618 | 1.03× |
| Bayern | 284,230 | 1.02× |
| Baden-Württemberg | 241,315 | 1.02× |
| Hessen | 180,824 | 1.37× |
| Niedersachsen | 154,544 | 0.92× |
| Berlin | 92,866 | 1.2× |
| Sachsen | 85,266 | 1.01× |
| Rheinland-Pfalz | 84,506 | 0.98× |
| Schleswig-Holstein | 53,779 | 0.87× |
| Brandenburg | 53,289 | 0.99× |
| Sachsen-Anhalt | 44,608 | 1× |
| Thüringen | 41,452 | 0.94× |
| Hamburg | 40,574 | 1.04× |
| Mecklenburg-Vorpommern | 27,964 | 0.85× |
| Saarland | 15,992 | 0.75× |
| Bremen | 14,743 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stock market | 18.86× | Business & Career |
| Day trader | 47.2× | Business & Career |
| Money management | 21.01× | Business & Career |
| Home insurance | 12.54× | Business & Career |
| Passive income | 14.07× | Business & Career |
| Mortgage calculator | 7.15× | Home & Garden |
| Bitcoin | 11.85× | Business & Career |
| Ryanair | 2.96× | Travel & Leisure |
| Asset management | 8.61× | Business & Career |
| Borussia Dortmund | 1.51× | Sports |
| Commerzbank | 2.21× | Business & Career |
| Property finder | 3.39× | Home & Garden |
| FC Bayern Munich | 1.65× | Sports |
| Vacations | 2.35× | Travel & Leisure |
| Personal finance | 1.72× | Business & Career |
| Payback | 3.58× | Shopping |
| Drop shipping | 2.49× | Shopping |
| Banking | 2.19× | Business & Career |
| Mutual fund | 9.66× | Business & Career |
| MarketWatch | 9.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 7.51 |
| Career Orientation | POWER | 2.12 |
| Quality Awareness | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.66 |
| Mindfulness | BALANCE | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 8.4% |
| Taiwan | 5.9% |
See Security (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Security (finance) have in Germany?
Security (finance) has an estimated audience of 1,726,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Security (finance) fans?
41.5% of Security (finance) fans are female, 58.5% are male, with an average age of 37.7 years.
Which brands do Security (finance) fans like most?
Security (finance) fans show strongest brand affinity for Stock market (18.86×), Day trader (47.2×), and Money management (21.01×) over the country average.
Where do Security (finance) fans live in Germany?
Security (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,618), Bayern (reach 284,230), and Baden-Württemberg (reach 241,315). These three regions account for the largest share of the active audience.
What other brands do Security (finance) fans also like?
Beyond Security (finance) itself, the audience over-indexes on Day trader (47.2×), Money management (21.01×), Home insurance (12.54×), and Passive income (14.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Security (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.