Rascasse Audience Intelligence

Bitpanda Target Market in Germany

A data profile of the people who buy, follow and care about Bitpanda in Germany — modelled from more than twelve digital signal sources. Bitpanda has an estimated audience of 790,895 people in Germany.

#9among Broker / Crypto in Germany#1041among Brand in Germany#669in Business & Career

The average Bitpanda fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bitpanda profile in Germany.

Audience size
791K
in Germany
Gender
29.2%♀
70.8% male
Age
32.8
average years
Country rank
#7982
Brand in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bitpanda

29.2% are female, 70.8% are male, average age 32.8.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Bitpanda audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age32.8
Estimated audience size790,895
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Bitpanda audience in Germany
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Bitpanda audience comes from Germany.

Worldwide audience distribution share by country for Bitpanda
CountryShare
Germany39.5%
Austria24.0%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bitpanda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bitpanda customers by region in Germany
#RegionReachAffinity×
01Thüringen~30K1.25×
02Bayern~200K1.24×
03Baden-Württemberg~100K1.18×
04Hessen~70K1.08×
05Rheinland-Pfalz~50K1.06×
06Nordrhein-Westfalen~200K1.02×
07Hamburg~20K0.98×
08Berlin~40K0.97×
09Schleswig-Holstein~30K0.97×
10Sachsen-Anhalt~20K0.96×
11Brandenburg~30K0.95×
12Bremen~7K0.94×
13Niedersachsen~80K0.93×
14Sachsen~40K0.93×
15Saarland~10K0.92×
16Mecklenburg-Vorpommern~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Bitpanda, Germany
0.69×1.00×1.25×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Bitpanda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bitpanda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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