Rascasse Audience Intelligence

Revolut Target Market in Germany

A data profile of the people who buy, follow and care about Revolut in Germany — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 2,514,664 people in Germany.

#3among Broker / Crypto in Germany#319among Brand in Germany#270in Business & Career

The average Revolut fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include N26, Home insurance, Mobile banking, with strongest over-indexing on N26 (38.5× the country average).

Demographically, the Revolut audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Revolut fan in Germany is more male, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for N26.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Revolut profile in Germany.

Audience size
2.5M
in Germany
Gender
41.5%♀
58.5% male
Age
41.1
average years
Country rank
#2632
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Revolut

41.5% are female, 58.5% are male, average age 41.1.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Revolut audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age41.1
Estimated audience size2,514,664
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Revolut audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Revolut audience comes from Germany.

Worldwide audience distribution share by country for Revolut
CountryShare
United Kingdom12.4%
France10.6%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Revolut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Revolut customers by region in Germany
#RegionReachAffinity×
01Berlin~200K1.56×
02Hessen~300K1.34×
03Hamburg~70K1.24×
04Bayern~500K1.14×
05Nordrhein-Westfalen~600K1.11×
06Baden-Württemberg~400K1.09×
07Bremen~20K1.01×
08Rheinland-Pfalz~100K0.95×
09Niedersachsen~200K0.90×
10Schleswig-Holstein~80K0.89×
11Brandenburg~70K0.88×
12Sachsen~100K0.87×
13Saarland~30K0.84×
14Thüringen~50K0.80×
15Sachsen-Anhalt~50K0.74×
16Mecklenburg-Vorpommern~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Revolut, Germany
0.67×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Revolut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Revolut audience
#·InterestCategoryAffinity×
01N26Business & Career38.50×
02Mobile bankingBusiness & Career33.70×
03Home insuranceBusiness & Career32.13×
04Property insuranceHome & Garden17.15×
05Asset managementBusiness & Career12.33×
06Mortgage calculatorHome & Garden10.43×
07Online bankingBusiness & Career7.49×
08Passive incomeBusiness & Career6.96×
09Office 365Technology & Electronics6.42×
10Google DriveTechnology & Electronics5.80×
11Life insuranceBusiness & Career4.85×
12First-time home buyer grantHome & Garden3.67×
13BankingBusiness & Career3.17×
14PaybackShopping3.02×
15CommerzbankBusiness & Career2.98×
16RefrigeratorHome & Garden2.89×
17Efficient energy useTechnology & Electronics2.67×
18Deutsche BankBusiness & Career2.67×
19NatureHome & Garden1.68×
20Personal financeBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Revolut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Revolut audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Need for SecurityCONSERVATISM1.92×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Revolut audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Pet OwnershipJOY0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Revolut's target market in Germany?

Revolut's target market in Germany covers an estimated 2,514,664 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Revolut customers?

41.5% of the Revolut audience are female, 58.5% are male, with an average age of 41.1 years.

03

Which brands do Revolut fans like most?

Revolut fans show strongest brand affinity for N26 (38.5×), Home insurance (32.13×), and Mobile banking (33.7×) over the country average.

04

Where do Revolut fans live in Germany?

Revolut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Revolut fans also like?

Beyond Revolut itself, the audience over-indexes on Home insurance (32.13×), Mobile banking (33.7×), Mortgage calculator (10.43×), and Asset management (12.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Revolut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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