Revolut Audience in Germany
Revolut has an estimated audience of 2,425,241 people in Germany. 45.4% are female, 54.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meals on Wheels, Cocktail, Gil Ofarim, CAC 40, Stradivarius.
The average Revolut fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meals on Wheels, Cocktail, Gil Ofarim, with strongest over-indexing on Meals on Wheels (37.25× the country average). Demographically, the Revolut audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Revolut fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.0 |
| Estimated audience size | 2,425,241 |
Audience persona
The typical Revolut fan in Germany is balanced, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Meals on Wheels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 618,845 | 1.17× |
| Bayern | 447,568 | 1.15× |
| Baden-Württemberg | 364,228 | 1.1× |
| Hessen | 258,874 | 1.4× |
| Niedersachsen | 210,040 | 0.89× |
| Berlin | 179,259 | 1.65× |
| Rheinland-Pfalz | 115,557 | 0.95× |
| Sachsen | 102,508 | 0.86× |
| Schleswig-Holstein | 76,897 | 0.88× |
| Hamburg | 67,662 | 1.23× |
| Brandenburg | 62,466 | 0.83× |
| Thüringen | 46,801 | 0.76× |
| Sachsen-Anhalt | 43,984 | 0.7× |
| Mecklenburg-Vorpommern | 29,207 | 0.63× |
| Saarland | 23,639 | 0.79× |
| Bremen | 20,676 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 37.25× | Food & Beverages |
| Cocktail | 2.55× | Food & Beverages |
| Gil Ofarim | 2.35× | Music & Radio |
| CAC 40 | 2.58× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.64× | Kids & Family |
| Overboard (film) | 7.04× | Movies & TV |
| Business English | 2.35× | Business & Career |
| The Knot (Website) | 7.65× | Kids & Family |
| Jacob Tremblay | 3.8× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
| Peugeot 308 | 2.21× | Cars & Mobility |
| Jaguar F-Pace | 3.52× | Cars & Mobility |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.5× | Music & Radio |
| Hawesko | 1.83× | Food & Beverages |
| ESignal | 17.57× | Technology & Electronics |
| Metamorphoses | 1.55× | Literature |
| Harriet Tubman | 2.89× | Politics & Society |
| Fantasy Earth: Zero | 2.76× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.83 |
| Career Orientation | POWER | 1.82 |
| Need for Security | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.41 |
| Risk Appetite | THRILL | 1.39 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.5% |
| France | 10.7% |
| Italy | 9.3% |
See Revolut audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
- Sbroker (1,091,011)
Frequently asked questions
How many fans does Revolut have in Germany?
Revolut has an estimated audience of 2,425,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Revolut fans?
45.4% of Revolut fans are female, 54.6% are male, with an average age of 41.0 years.
Which brands do Revolut fans like most?
Revolut fans show strongest brand affinity for Meals on Wheels (37.25×), Cocktail (2.55×), and Gil Ofarim (2.35×) over the country average.
Where do Revolut fans live in Germany?
Revolut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 618,845), Bayern (reach 447,568), and Baden-Württemberg (reach 364,228). These three regions account for the largest share of the active audience.
What other brands do Revolut fans also like?
Beyond Revolut itself, the audience over-indexes on Cocktail (2.55×), Gil Ofarim (2.35×), CAC 40 (2.58×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.