A data profile of the people who buy, follow and care about Revolut in Spain — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 2,400,872 people in Spain.
Revolut has an estimated audience of 2,400,872 people in Spain. 53.8% are female, 46.2% are male, average age 44.7. Top brand affinities: Mobile payment, Savings bank, Deutsche Bank, Debit card, Retail banking.
Top brand affinities include Mobile payment, Savings bank, Deutsche Bank, with strongest over-indexing on Mobile payment (20.75× the country average).
Demographically, the Revolut audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Revolut fan in Spain is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Revolut profile in Spain.
53.8% are female, 46.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.7 |
| Estimated audience size | 2,400,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
The strongest cross-interests of the Revolut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Bank | Business & Career | 76.36× | ||
| 02 | Savings bank | Business & Career | 50.16× | ||
| 03 | Consumer protection | Politics & Society | 25.93× | ||
| 04 | Debit card | Business & Career | 22.41× | ||
| 05 | Mobile payment | Business & Career | 20.75× | ||
| 06 | Bank account | Business & Career | 20.72× | ||
| 07 | Mobile banking | Business & Career | 19.33× | ||
| 08 | Retail banking | Business & Career | 18.73× | ||
| 09 | American Express | Business & Career | 11.74× | ||
| 10 | Forex Online Trading | Business & Career | 11.44× | ||
| 11 | MasterCard | Business & Career | 8.53× | ||
| 12 | Online banking | Business & Career | 6.86× | ||
| 13 | Visa Inc. | Business & Career | 6.84× | ||
| 14 | Banking | Business & Career | 5.46× | ||
| 15 | Employment website | Business & Career | 4.89× | ||
| 16 | Master of Business Administration | Business & Career | 4.37× | ||
| 17 | Credit (finance) | Business & Career | 4.08× | ||
| 18 | Credit cards | Business & Career | 3.94× | ||
| 19 | Banco Sabadell | Business & Career | 2.43× | ||
| 20 | Personal finance | Business & Career | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.51× | |
| Risk Appetite | THRILL | 2.42× | |
| Indulgence | JOY | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.80× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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