A data profile of the people who buy, follow and care about Revolut in United Kingdom — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 4,141,111 people in United Kingdom.
The average Revolut fan in United Kingdom is 44.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Retail banking, Mobile payment, Google Drive, with strongest over-indexing on Retail banking (9.6× the country average).
Demographically, the Revolut audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Revolut fan in United Kingdom is balanced, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Retail banking.
The key figures that characterise the Revolut profile in United Kingdom.
48.9% are female, 51.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.4 |
| Estimated audience size | 4,141,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
Where the Revolut audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.47× | |
| 02 | West Midlands | ~200K | 1.38× | |
| 03 | Yorkshire and the Humber | ~400K | 1.31× | |
| 04 | East of England | ~400K | 1.13× | |
| 05 | South East | ~600K | 1.07× | |
| 06 | North East | ~200K | 1.07× | |
| 07 | Scotland | ~300K | 0.91× | |
| 08 | England | ~3M | 0.88× | |
| 09 | East Midlands | ~200K | 0.83× | |
| 10 | South West | ~200K | 0.74× | |
| 11 | Wales | ~200K | 0.74× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Revolut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 9.60× | ||
| 02 | Mobile payment | Business & Career | 9.58× | ||
| 03 | Asset management | Business & Career | 5.38× | ||
| 04 | Contactless payment | Business & Career | 5.21× | ||
| 05 | Money management | Business & Career | 5.18× | ||
| 06 | Bank account | Business & Career | 4.40× | ||
| 07 | Investment management | Business & Career | 3.79× | ||
| 08 | Debit card | Business & Career | 3.76× | ||
| 09 | Bank of Scotland | Business & Career | 3.20× | ||
| 10 | Google Drive | Technology & Electronics | 2.80× | ||
| 11 | Google Maps | Internet & Social Media | 2.46× | ||
| 12 | Office 365 | Technology & Electronics | 2.44× | ||
| 13 | Innovation | Business & Career | 2.28× | ||
| 14 | NatWest | Business & Career | 2.08× | ||
| 15 | Banking | Business & Career | 1.87× | ||
| 16 | Zoopla | Business & Career | 1.66× | ||
| 17 | Halifax (United Kingdom bank) | Business & Career | 1.64× | ||
| 18 | Breaking news | Movies & TV | 1.64× | ||
| 19 | Energy | Home & Garden | 1.54× | ||
| 20 | EBay | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.92× | |
| Career Orientation | POWER | 1.85× | |
| Need for Security | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Design Affinity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.91× |
Revolut's target market in United Kingdom covers an estimated 4,141,111 people, concentrated in England and South East.
48.9% of the Revolut audience are female, 51.1% are male, with an average age of 44.4 years.
Revolut fans show strongest brand affinity for Retail banking (9.6×), Mobile payment (9.58×), and Google Drive (2.8×) over the country average.
Revolut fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Revolut itself, the audience over-indexes on Mobile payment (9.58×), Google Drive (2.8×), Google Maps (2.46×), and Investment management (3.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.