A data profile of the people who buy, follow and care about Mobile payment in Spain — modelled from more than twelve digital signal sources. Mobile payment has an estimated audience of 2,143,477 people in Spain.
The average Mobile payment fan in Spain is 48.0 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mobile banking, Revolut, TradingView, with strongest over-indexing on Mobile banking (74.45× the country average).
Demographically, the Mobile payment audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mobile payment fan in Spain is balanced, around 48.0 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile banking.
The key figures that characterise the Mobile payment profile in Spain.
51.4% are female, 48.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 48.0 |
| Estimated audience size | 2,143,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Mobile payment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Italy | 6.1% |
Where the Mobile payment audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.33× | |
| 02 | Cantabria | ~30K | 1.10× | |
| 03 | Navarre | ~30K | 1.09× | |
| 04 | Extremadura | ~50K | 1.06× | |
| 05 | Principality of Asturias | ~50K | 1.02× | |
| 06 | Region of Murcia | ~70K | 1.00× | |
| 07 | Aragon | ~60K | 1.00× | |
| 08 | Castilla-La Mancha | ~80K | 0.97× | |
| 09 | Balearic Islands | ~60K | 0.97× | |
| 10 | Castile and León | ~90K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~90K | 0.94× | |
| 13 | Basque Autonomous Country | ~80K | 0.94× | |
| 14 | Comunidad Valenciana | ~200K | 0.92× | |
| 15 | Andalusia | ~400K | 0.85× | |
| 16 | Catalonia | ~300K | 0.85× | |
| 17 | Community of Madrid | ~300K | 0.82× |
The strongest cross-interests of the Mobile payment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 74.45× | ||
| 02 | Virtual currency | Business & Career | 66.67× | ||
| 03 | Token coin | Business & Career | 65.58× | ||
| 04 | Litecoin | Business & Career | 46.32× | ||
| 05 | Satoshi Nakamoto | Technology & Electronics | 43.63× | ||
| 06 | Ethereum | Business & Career | 30.59× | ||
| 07 | Reuters | News | 27.30× | ||
| 08 | Qonto | Business & Career | 27.10× | ||
| 09 | Google Pay | Business & Career | 26.24× | ||
| 10 | Sumup | Business & Career | 25.69× | ||
| 11 | Financial transaction | Business & Career | 23.73× | ||
| 12 | N26 | Business & Career | 21.02× | ||
| 13 | Revolut | Business & Career | 20.75× | ||
| 14 | Raisin | Travel & Leisure | 20.31× | ||
| 15 | TradingView | Business & Career | 15.97× | ||
| 16 | Polymarket | Business & Career | 13.35× | ||
| 17 | Debit card | Business & Career | 12.55× | ||
| 18 | Digital wallet | Internet & Social Media | 7.49× | ||
| 19 | Electronic funds transfer | Business & Career | 6.49× | ||
| 20 | BBVA | Business & Career | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.55× | |
| Need for Security | CONSERVATISM | 1.79× | |
| Early Adopter Mentality | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Creativity | OPEN | 0.80× | |
| Individualism | JOY | 0.81× |
Mobile payment has an estimated audience of 2,143,477 people in Spain, concentrated in Andalusia and Catalonia.
51.4% of Mobile payment fans are female, 48.6% are male, with an average age of 48.0 years.
Mobile payment fans show strongest brand affinity for Mobile banking (74.45×), Revolut (20.75×), and TradingView (15.97×) over the country average.
Mobile payment fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mobile payment itself, the audience over-indexes on Revolut (20.75×), TradingView (15.97×), Google Pay (26.24×), and Token coin (65.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mobile payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.