A data profile of the people who buy, follow and care about Digital wallet in Spain — modelled from more than twelve digital signal sources. Digital wallet has an estimated audience of 2,145,965 people in Spain.
Digital wallet has an estimated audience of 2,145,965 people in Spain. 52.3% are female, 47.7% are male, average age 47.1. Top brand affinities: Savings bank, Cryptocurrency, Coinbase, Block chain (database), Bangkok.
Top brand affinities include Savings bank, Cryptocurrency, Coinbase, with strongest over-indexing on Savings bank (92.31× the country average).
Demographically, the Digital wallet audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Digital wallet fan in Spain is balanced, around 47.1 years old, with strong Risk Appetite tendencies and a notable affinity for Savings bank.
The key figures that characterise the Digital wallet profile in Spain.
52.3% are female, 47.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 47.1 |
| Estimated audience size | 2,145,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Digital wallet audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.5% |
| India | 7.3% |
| Italy | 7.0% |
The strongest cross-interests of the Digital wallet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 92.31× | ||
| 02 | Block chain (database) | Technology & Electronics | 35.30× | ||
| 03 | Dogecoin | Business & Career | 31.47× | ||
| 04 | Cryptocurrency | Technology & Electronics | 30.00× | ||
| 05 | Coinbase | Business & Career | 21.09× | ||
| 06 | Ethereum | Business & Career | 17.14× | ||
| 07 | Consumer protection | Politics & Society | 15.90× | ||
| 08 | Bangkok | Travel & Leisure | 15.82× | ||
| 09 | Bitcoin | Business & Career | 12.65× | ||
| 10 | Bank account | Business & Career | 11.48× | ||
| 11 | Asset management | Business & Career | 10.09× | ||
| 12 | Singapore | Travel & Leisure | 9.94× | ||
| 13 | Mobile payment | Business & Career | 7.49× | ||
| 14 | Forex Online Trading | Business & Career | 6.52× | ||
| 15 | Master of Business Administration | Business & Career | 5.37× | ||
| 16 | Online banking | Business & Career | 5.20× | ||
| 17 | Roland Garros | Sports | 5.17× | ||
| 18 | Financial services | Business & Career | 3.56× | ||
| 19 | Banking | Business & Career | 2.71× | ||
| 20 | Personal finance | Business & Career | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 5.25× | |
| Early Adopter Mentality | POWER | 2.47× | |
| Career Orientation | POWER | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.84× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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