A data profile of the people who buy, follow and care about Digital wallet in India — modelled from more than twelve digital signal sources. Digital wallet has an estimated audience of 4,737,343 people in India.
Digital wallet has an estimated audience of 4,737,343 people in India. 20.6% are female, 79.4% are male, average age 32.0. Top brand affinities: Contactless payment, True Detective, Mobile payment, Mobile banking, Forex Online Trading.
Top brand affinities include Contactless payment, True Detective, Mobile payment, with strongest over-indexing on Contactless payment (10.66× the country average).
Demographically, the Digital wallet audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Digital wallet fan in India is more male, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Contactless payment.
The key figures that characterise the Digital wallet profile in India.
20.6% are female, 79.4% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 32.0 |
| Estimated audience size | 4,737,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Digital wallet audience comes from India.
| Country | Share |
|---|---|
| United States | 10.5% |
| India | 7.3% |
| Italy | 7.0% |
The strongest cross-interests of the Digital wallet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contactless payment | Business & Career | 10.66× | ||
| 02 | Acer Inc. | Technology & Electronics | 5.07× | ||
| 03 | Ryan Gosling | Movies & TV | 4.94× | ||
| 04 | Mobile banking | Business & Career | 4.82× | ||
| 05 | Mobile payment | Business & Career | 4.28× | ||
| 06 | Maisie Williams | Movies & TV | 4.23× | ||
| 07 | Money management | Business & Career | 4.15× | ||
| 08 | Forex Online Trading | Business & Career | 4.14× | ||
| 09 | Day trader | Business & Career | 4.03× | ||
| 10 | True Detective | Movies & TV | 3.29× | ||
| 11 | Fairy tale | Literature | 2.88× | ||
| 12 | Asset management | Business & Career | 2.71× | ||
| 13 | Sweepstakes | Games | 2.46× | ||
| 14 | Drop shipping | Shopping | 2.38× | ||
| 15 | Credit (finance) | Business & Career | 2.17× | ||
| 16 | Debit card | Business & Career | 2.13× | ||
| 17 | Retail banking | Business & Career | 2.03× | ||
| 18 | Innovation | Business & Career | 1.84× | ||
| 19 | Virtual private network | Technology & Electronics | 1.82× | ||
| 20 | Business class | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.03× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Risk Appetite | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.44× | |
| Creativity | OPEN | 0.60× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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