Digital wallet Audience in United States

Digital wallet has an estimated audience of 6,866,133 people in United States. 44.2% are female, 55.8% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Mobile payment, Mobile banking, Autism Awareness, Diabetes mellitus awareness, Contactless payment.

The average Digital wallet fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile payment, Mobile banking, Autism Awareness, with strongest over-indexing on Mobile payment (52.46× the country average). Demographically, the Digital wallet audience skews more male with an average age of 43.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Digital wallet fans

Demographic split for Digital wallet audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.4
Estimated audience size6,866,133

Audience persona

The typical Digital wallet fan in United States is more male, around 43.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile payment.

Top regions in United States

Top regions ranked by reach for Digital wallet in United States
RegionReachAffinity
California841,7871.11×
Texas658,8091.12×
Florida573,4601.23×
New York540,3601.41×
Georgia288,6661.36×
Illinois260,1681.14×
North Carolina234,6861.14×
Pennsylvania208,6800.9×
Ohio205,0970.97×
New Jersey200,6471.15×
Virginia190,8591.14×
Michigan171,0420.95×
Arizona161,2591.15×
Washington147,8531.07×
Tennessee138,6621.01×
Indiana127,8671.02×
Massachusetts127,7440.94×
South Carolina122,2301.18×
Maryland116,1870.98×
Colorado112,4771.04×
Missouri111,2901.01×
Louisiana104,7291.18×
Alabama101,1141.05×
Minnesota92,4360.94×
Wisconsin88,1310.85×
Nevada86,4791.3×
Kentucky85,2550.99×
Oklahoma83,2961.09×
Oregon78,9451×
Connecticut64,8570.94×
Mississippi63,0031.11×
Arkansas62,2981.1×
Kansas55,9791.03×
Iowa53,1440.94×
Utah46,8710.76×
New Mexico34,8491.01×
West Virginia31,2070.98×
Nebraska30,2880.88×
Idaho30,0710.87×
Hawaii27,1300.92×
New Hampshire23,4780.87×
Washington, District of Columbia22,8031.1×
Rhode Island19,7920.91×
Maine19,0600.77×
Delaware15,7910.83×
South Dakota13,5920.86×
Montana13,3770.7×
North Dakota11,3440.8×
Alaska11,2840.77×
Wyoming8,0490.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital wallet audience
BrandAffinityCategory
Mobile payment52.46×Business & Career
Mobile banking62.22×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Contactless payment27.21×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Savings bank32.84×Business & Career
Online learning community20.9×Business & Career
Money management11.56×Business & Career
Income tax13.19×Business & Career
Asset management11.32×Business & Career
Family car8.92×Cars & Mobility
High-net-worth individual8.16×Business & Career
Stock market5.71×Business & Career
Litecoin21.51×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.66×Sports
Property finder3.93×Home & Garden
Banking2.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital wallet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.83
Family OrientationCONSERVATISM2.6
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM1.95
Career OrientationPOWER1.92
Urban LifestyleOPEN1.77

Worldwide distribution

Worldwide audience distribution share by country for Digital wallet
CountryShare
United States10.5%
India7.3%
Italy7.0%

See Digital wallet audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Digital wallet have in United States?

Digital wallet has an estimated audience of 6,866,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital wallet fans?

44.2% of Digital wallet fans are female, 55.8% are male, with an average age of 43.4 years.

Which brands do Digital wallet fans like most?

Digital wallet fans show strongest brand affinity for Mobile payment (52.46×), Mobile banking (62.22×), and Autism Awareness (19.03×) over the country average.

Where do Digital wallet fans live in United States?

Digital wallet fans in United States are most concentrated in California (reach 841,787), Texas (reach 658,809), and Florida (reach 573,460). These three regions account for the largest share of the active audience.

What other brands do Digital wallet fans also like?

Beyond Digital wallet itself, the audience over-indexes on Mobile banking (62.22×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Contactless payment (27.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.