Digital wallet Audience in United States

Digital wallet logo

Digital wallet has an estimated audience of 6,866,133 people in United States. 44.2% are female, 55.8% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: CAC 40, CAC 40, Natural rubber, Home construction, American College of Education.

The average Digital wallet fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CAC 40, CAC 40, Natural rubber, with strongest over-indexing on CAC 40 (52.46× the country average). Demographically, the Digital wallet audience skews more male with an average age of 43.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Digital wallet fans

Demographic split for Digital wallet audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.4
Estimated audience size6,866,133

Audience persona

The typical Digital wallet fan in United States is more male, around 43.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CAC 40.

Top regions in United States

Top regions ranked by reach for Digital wallet in United States
RegionReachAffinity
California841,7871.11×
Texas658,8091.12×
Florida573,4601.23×
New York540,3601.41×
Georgia288,6661.36×
Illinois260,1681.14×
North Carolina234,6861.14×
Pennsylvania208,6800.9×
Ohio205,0970.97×
New Jersey200,6471.15×
Virginia190,8591.14×
Michigan171,0420.95×
Arizona161,2591.15×
Washington147,8531.07×
Tennessee138,6621.01×
Indiana127,8671.02×
Massachusetts127,7440.94×
South Carolina122,2301.18×
Maryland116,1870.98×
Colorado112,4771.04×
Missouri111,2901.01×
Louisiana104,7291.18×
Alabama101,1141.05×
Minnesota92,4360.94×
Wisconsin88,1310.85×
Nevada86,4791.3×
Kentucky85,2550.99×
Oklahoma83,2961.09×
Oregon78,9451×
Connecticut64,8570.94×
Mississippi63,0031.11×
Arkansas62,2981.1×
Kansas55,9791.03×
Iowa53,1440.94×
Utah46,8710.76×
New Mexico34,8491.01×
West Virginia31,2070.98×
Nebraska30,2880.88×
Idaho30,0710.87×
Hawaii27,1300.92×
New Hampshire23,4780.87×
Washington, District of Columbia22,8031.1×
Rhode Island19,7920.91×
Maine19,0600.77×
Delaware15,7910.83×
South Dakota13,5920.86×
Montana13,3770.7×
North Dakota11,3440.8×
Alaska11,2840.77×
Wyoming8,0490.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital wallet audience
BrandAffinityCategory
CAC 4052.46×Business & Career
CAC 4015.82×Business & Career
Natural rubber4.04×Cars & Mobility
Home construction2.04×Home & Garden
American College of Education20.9×Business & Career
Israel1.96×Travel & Leisure
Jesse Plemons2.58×Movies & TV
Nebraska Cornhuskers football2.26×Sports
Kendra Scott1.82×Fashion & Accessoires
JDSU1.67×Business & Career
Business English2.97×Business & Career
Saving1.51×Business & Career
Wikia1.74×Internet & Social Media
Electrolyte2.35×Health
Ohio State Buckeyes women's basketball5.93×Sports
Iowa Lottery5.1×Games
Thom Browne4.52×Fashion & Accessoires
Home staging2.47×Home & Garden
Highland games4.06×Sports
Cam Ward1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital wallet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.83
Family OrientationCONSERVATISM2.6
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM1.95
Career OrientationPOWER1.92
Urban LifestyleOPEN1.77

Worldwide distribution

Worldwide audience distribution share by country for Digital wallet
CountryShare
United States10.5%
India7.3%
Italy7.0%

See Digital wallet audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Digital wallet have in United States?

Digital wallet has an estimated audience of 6,866,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital wallet fans?

44.2% of Digital wallet fans are female, 55.8% are male, with an average age of 43.4 years.

Which brands do Digital wallet fans like most?

Digital wallet fans show strongest brand affinity for CAC 40 (52.46×), CAC 40 (15.82×), and Natural rubber (4.04×) over the country average.

Where do Digital wallet fans live in United States?

Digital wallet fans in United States are most concentrated in California (reach 841,787), Texas (reach 658,809), and Florida (reach 573,460). These three regions account for the largest share of the active audience.

What other brands do Digital wallet fans also like?

Beyond Digital wallet itself, the audience over-indexes on CAC 40 (15.82×), Natural rubber (4.04×), Home construction (2.04×), and American College of Education (20.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.