Rascasse Audience Intelligence

Savings bank Audience in United States

A data profile of the people who buy, follow and care about Savings bank in United States — modelled from more than twelve digital signal sources. Savings bank has an estimated audience of 1,574,024 people in United States.

#236among Touchpoint in United States#1210in Business & Career

The average Savings bank fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, New York.

Top brand affinities include Creative entrepreneurship, Venmo, Female entrepreneur, with strongest over-indexing on Creative entrepreneurship (47.44× the country average).

Demographically, the Savings bank audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savings bank fan in United States is balanced, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for Creative entrepreneurship.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savings bank profile in United States.

Audience size
1.6M
in United States
Gender
50.6%♀
49.4% male
Age
45.6
average years
Country rank
#17118
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savings bank fans

50.6% are female, 49.4% are male, average age 45.6.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Savings bank audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.6
Estimated audience size1,574,024
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Savings bank audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4920%
50+39%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Savings bank audience comes from United States.

Worldwide audience distribution share by country for Savings bank
CountryShare
Brazil17.8%
Germany15.5%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savings bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Savings bank fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K3.42×
02Iowa~40K3.12×
03Maine~20K2.68×
04New Hampshire~10K2.11×
05Massachusetts~60K2.03×
06Connecticut~30K1.68×
07Hawaii~10K1.50×
08New York~100K1.16×
09Arkansas~10K1.12×
10Oklahoma~20K1.11×
11Vermont~3K1.06×
12Washington, District of Columbia~5K1.04×
13California~200K1.03×
14South Dakota~4K1.01×
15Missouri~30K1.00×
16Kansas~10K1.00×
17West Virginia~7K1.00×
18Alaska~3K1.00×
19North Dakota~3K0.99×
20Nebraska~7K0.93×
21Montana~4K0.93×
22Delaware~4K0.93×
23Rhode Island~5K0.92×
24New Mexico~7K0.90×
25Mississippi~10K0.89×
26Indiana~30K0.88×
27Idaho~7K0.88×
28New Jersey~30K0.87×
29Colorado~20K0.85×
30Louisiana~20K0.85×
31Minnesota~20K0.84×
32Kentucky~20K0.84×
33Oregon~20K0.84×
34Alabama~20K0.81×
35Nevada~10K0.79×
36Utah~10K0.78×
37Virginia~30K0.77×
38Maryland~20K0.77×
39Arizona~20K0.75×
40Tennessee~20K0.74×
41South Carolina~20K0.74×
42Illinois~40K0.73×
43Wisconsin~20K0.73×
44Pennsylvania~40K0.72×
45Texas~90K0.70×
46North Carolina~30K0.69×
47Washington~20K0.69×
48Michigan~30K0.68×
49Georgia~30K0.67×
50Florida~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Savings bank, United States
0.57×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savings bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savings bank audience
#·InterestCategoryAffinity×
01Virtual learning environmentBusiness & Career48.36×
02Online pharmacyHealth47.56×
03Creative entrepreneurshipBusiness & Career47.44×
04Forex signalBusiness & Career43.49×
05Online learning communityBusiness & Career35.66×
06Google WalletTechnology & Electronics33.40×
07VenmoTechnology & Electronics30.84×
08Digital walletInternet & Social Media30.00×
09Female entrepreneurBusiness & Career25.11×
10Payment systemShopping22.31×
11Liability (financial accounting)Business & Career21.57×
12Savings accountBusiness & Career16.67×
13Financial planMovies & TV16.56×
14Entrepreneur (magazine)Business & Career16.23×
15Mobile paymentBusiness & Career16.08×
16Home decorating ideasHome & Garden15.55×
17Financial institutionBusiness & Career15.55×
18Wealth managementBusiness & Career15.30×
19Electronic funds transferBusiness & Career13.78×
20Investment managementBusiness & Career13.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savings bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savings bank audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
Career OrientationPOWER1.48×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savings bank audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
TraditionCONSERVATISM0.64×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savings bank have in United States?

Savings bank has an estimated audience of 1,574,024 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Savings bank fans?

50.6% of Savings bank fans are female, 49.4% are male, with an average age of 45.6 years.

03

Which brands do Savings bank fans like most?

Savings bank fans show strongest brand affinity for Creative entrepreneurship (47.44×), Venmo (30.84×), and Female entrepreneur (25.11×) over the country average.

04

Where do Savings bank fans live in United States?

Savings bank fans in United States are most concentrated in California (reach ~200K), Ohio (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Savings bank fans also like?

Beyond Savings bank itself, the audience over-indexes on Venmo (30.84×), Female entrepreneur (25.11×), Digital wallet (30×), and Home decorating ideas (15.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Savings bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Savings bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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