Savings bank Audience in United States

Savings bank logo

Savings bank has an estimated audience of 1,574,024 people in United States. 50.6% are female, 49.4% are male, average age 45.6. Top regions: California, Ohio, New York. Top brand affinities: Creative entrepreneurship, Venmo, Female entrepreneur, Digital wallet, Home decorating ideas.

The average Savings bank fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Ohio, New York. Top brand affinities include Creative entrepreneurship, Venmo, Female entrepreneur, with strongest over-indexing on Creative entrepreneurship (47.44× the country average). Demographically, the Savings bank audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Savings bank fans

Demographic split for Savings bank audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.6
Estimated audience size1,574,024

Audience persona

The typical Savings bank fan in United States is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Creative entrepreneurship.

Top regions in United States

Top regions ranked by reach for Savings bank in United States
RegionReachAffinity
California180,4731.04×
Ohio155,6253.21×
New York112,3691.28×
Texas106,1520.78×
Massachusetts58,8691.9×
Florida56,2540.53×
Illinois38,5590.74×
Iowa37,2042.87×
Pennsylvania36,4740.69×
New Jersey36,3840.91×
Connecticut32,1882.04×
North Carolina29,9120.63×
Georgia29,8310.62×
Missouri27,9191.1×
Indiana26,8950.94×
Virginia25,6740.67×
Michigan23,8220.58×
Oklahoma23,0261.32×
Arizona22,0430.69×
Tennessee19,6250.62×
Maryland18,7530.69×
Minnesota18,7220.83×
Washington18,6450.59×
Arkansas17,8121.37×
Maine16,1872.87×
Louisiana15,1630.75×
Alabama14,8780.68×
Kentucky14,7790.75×
New Hampshire14,5792.35×
Colorado14,5690.59×
Kansas14,0591.13×
Oregon13,6750.76×
Hawaii13,4271.98×
Wisconsin11,9280.5×
South Carolina11,9070.5×
Mississippi9,4490.73×
Nevada8,8280.58×
Nebraska6,9080.88×
Utah5,9750.42×
New Mexico5,8030.74×
Washington, District of Columbia5,6771.2×
West Virginia3,9950.55×
South Dakota3,4310.94×
Idaho2,9870.38×
Delaware2,9820.69×
Vermont2,8291.02×
North Dakota2,7040.84×
Alaska2,6580.79×
Rhode Island2,4220.48×
Montana2,1520.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savings bank audience
BrandAffinityCategory
Creative entrepreneurship47.44×Business & Career
Venmo30.84×Technology & Electronics
Female entrepreneur25.11×Business & Career
Digital wallet30×Internet & Social Media
Home decorating ideas15.55×Home & Garden
Forex signal43.49×Business & Career
Payment system22.31×Shopping
Online learning community35.66×Business & Career
Savings account16.67×Business & Career
Financial plan16.56×Movies & TV
Investment management13.56×Business & Career
Wealth management15.3×Business & Career
Electronic funds transfer13.78×Business & Career
Mobile payment16.08×Business & Career
Virtual learning environment48.36×Business & Career
Liability (financial accounting)21.57×Business & Career
Online pharmacy47.56×Health
Entrepreneur (magazine)16.23×Business & Career
BlackRock28.93×Business & Career
Google Wallet33.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savings bank audience
TraitClusterScore
Career OrientationPOWER1.62
Community OrientationOPEN1.36
Need for SecurityCONSERVATISM1.33
IndulgenceJOY1.28
Family OrientationCONSERVATISM1.26
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Savings bank
CountryShare
Brazil17.8%
Germany15.5%
France10.8%

See Savings bank audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Savings bank have in United States?

Savings bank has an estimated audience of 1,574,024 people in United States, concentrated in California and Ohio.

What is the gender split and age of Savings bank fans?

50.6% of Savings bank fans are female, 49.4% are male, with an average age of 45.6 years.

Which brands do Savings bank fans like most?

Savings bank fans show strongest brand affinity for Creative entrepreneurship (47.44×), Venmo (30.84×), and Female entrepreneur (25.11×) over the country average.

Where do Savings bank fans live in United States?

Savings bank fans in United States are most concentrated in California (reach 180,473), Ohio (reach 155,625), and New York (reach 112,369). These three regions account for the largest share of the active audience.

What other brands do Savings bank fans also like?

Beyond Savings bank itself, the audience over-indexes on Venmo (30.84×), Female entrepreneur (25.11×), Digital wallet (30×), and Home decorating ideas (15.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savings bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.