Rascasse Audience Intelligence

Savings bank Audience in Brazil

Name: Savings bank — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Savings bank in Brazil — modelled from more than twelve digital signal sources. Savings bank has an estimated audience of 3,448,693 people in Brazil.

#52among Touchpoint in Brazil #261in Business & Career

The average Savings bank fan in Brazil is 42.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savings bank profile in Brazil.

Audience size

3.4M

in Brazil

Gender

61.8%♀

38.2% male

Age

42.2

average years

Country rank

#1990

Touchpoint in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Savings bank fans

61.8% are female, 38.2% are male, average age 42.2.

Fig. 02

Gender split

61.8%

Female

38.2%

Male

Demographic split for Savings bank audience in Brazil
Metric	Value
Female	61.8%
Male	38.2%
Average age	42.2
Estimated audience size	3,448,693

Fig. 03

Age distribution

Age distribution of the Savings bank audience in Brazil
Age bracket	Share	%
16-19		11%
20-29		18%
30-39		22%
40-49		25%
50+		24%

Fig. 04

Worldwide distribution

17.8%

of the worldwide Savings bank audience comes from Brazil.

Worldwide audience distribution share by country for Savings bank
Country	Share
Brazil	17.8%
Germany	15.5%
France	10.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savings bank audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Savings bank fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~10K	1.13×
02	Sergipe	~40K	1.02×
03	Rondônia	~30K	1.02×
04	Acre	~10K	1.02×
05	Maranhão	~90K	1.01×
06	Piauí	~50K	1.01×
07	Tocantins	~20K	1.01×
08	Espírito Santo	~70K	1.00×
09	Paraíba	~70K	1.00×
10	Mato Grosso do Sul	~50K	1.00×
11	Alagoas	~50K	1.00×
12	Amapá	~10K	1.00×
13	Pará	~100K	0.99×
14	Mato Grosso	~60K	0.99×
15	Amazonas	~60K	0.99×
16	Federal District	~60K	0.99×
17	Rio Grande do Norte	~60K	0.99×
18	Pernambuco	~200K	0.98×
19	Ceará	~100K	0.97×
20	Goiás	~100K	0.97×
21	Santa Catarina	~200K	0.96×
22	Bahia	~200K	0.95×
23	Paraná	~200K	0.95×
24	Rio Grande do Sul	~200K	0.95×
25	Minas Gerais	~300K	0.91×
26	Rio de Janeiro	~300K	0.91×
27	São Paulo	~700K	0.80×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

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Beauty salons (18,998,549)
Supermarket (17,195,585)

See Savings bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Savings bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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