Savings bank Audience in Germany
Savings bank has an estimated audience of 3,010,996 people in Germany. 46.1% are female, 53.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Sparkasse, Commerzbank, Aral AG, Postbank, Sparkasse Karlsruhe.
The average Savings bank fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Sparkasse, Commerzbank, Aral AG, with strongest over-indexing on Sparkasse (5.6× the country average). Demographically, the Savings bank audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Savings bank fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 41.0 |
| Estimated audience size | 3,010,996 |
Audience persona
The typical Savings bank fan in Germany is balanced, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 462,476 | 0.7× |
| Bayern | 266,438 | 0.55× |
| Hessen | 233,520 | 1.02× |
| Baden-Württemberg | 199,809 | 0.49× |
| Niedersachsen | 161,145 | 0.55× |
| Rheinland-Pfalz | 123,113 | 0.82× |
| Thüringen | 107,261 | 1.4× |
| Sachsen | 102,024 | 0.69× |
| Berlin | 100,632 | 0.75× |
| Sachsen-Anhalt | 85,788 | 1.1× |
| Brandenburg | 85,191 | 0.91× |
| Schleswig-Holstein | 70,294 | 0.65× |
| Mecklenburg-Vorpommern | 70,062 | 1.22× |
| Saarland | 69,648 | 1.88× |
| Bremen | 63,091 | 2.45× |
| Hamburg | 56,168 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 5.6× | Business & Career |
| Commerzbank | 1.94× | Business & Career |
| Aral AG | 1.86× | Cars & Mobility |
| Postbank | 2.09× | Business & Career |
| Sparkasse Karlsruhe | 5.01× | Business & Career |
| Spiegel Online | 1.54× | News |
| Wetter.com | 1.72× | Home & Garden |
| Kaufland | 1.56× | Shopping |
| Banking | 1.89× | Business & Career |
| Financial institution | 5.4× | Business & Career |
| FRITZ!Box | 1.96× | Technology & Electronics |
| Hornbach | 1.61× | Shopping |
| Globus Baumarkt | 1.51× | Shopping |
| AutoScout24 | 1.5× | Cars & Mobility |
| Godzilla | 2.17× | Movies & TV |
| Transfermarkt | 1.57× | Sports |
| Deutsche Bank | 2× | Business & Career |
| Targobank | 2× | Business & Career |
| FOCUS Online | 1.52× | News |
| Eurojackpot | 1.64× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Need for Security | CONSERVATISM | 1.24 |
| Career Orientation | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.8% |
| Germany | 15.5% |
| France | 10.8% |
See Savings bank audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Savings bank have in Germany?
Savings bank has an estimated audience of 3,010,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Savings bank fans?
46.1% of Savings bank fans are female, 53.9% are male, with an average age of 41.0 years.
Which brands do Savings bank fans like most?
Savings bank fans show strongest brand affinity for Sparkasse (5.6×), Commerzbank (1.94×), and Aral AG (1.86×) over the country average.
Where do Savings bank fans live in Germany?
Savings bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 462,476), Bayern (reach 266,438), and Hessen (reach 233,520). These three regions account for the largest share of the active audience.
What other brands do Savings bank fans also like?
Beyond Savings bank itself, the audience over-indexes on Commerzbank (1.94×), Aral AG (1.86×), Postbank (2.09×), and Sparkasse Karlsruhe (5.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Savings bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.