Rascasse Audience Intelligence

Savings bank Audience in Germany

A data profile of the people who buy, follow and care about Savings bank in Germany — modelled from more than twelve digital signal sources. Savings bank has an estimated audience of 3,010,996 people in Germany.

#62among Touchpoint in Germany#217in Business & Career

The average Savings bank fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sparkasse, Commerzbank, Postbank, with strongest over-indexing on Sparkasse (5.6× the country average).

Demographically, the Savings bank audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Savings bank fan in Germany is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savings bank profile in Germany.

Audience size
3M
in Germany
Gender
46.1%♀
53.9% male
Age
41.0
average years
Country rank
#2103
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savings bank fans

46.1% are female, 53.9% are male, average age 41.0.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Savings bank audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age41.0
Estimated audience size3,010,996
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Savings bank audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Savings bank audience comes from Germany.

Worldwide audience distribution share by country for Savings bank
CountryShare
Brazil17.8%
Germany15.5%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savings bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Savings bank fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.16×
02Saarland~40K1.11×
03Thüringen~80K1.06×
04Mecklenburg-Vorpommern~60K1.03×
05Sachsen-Anhalt~80K1.01×
06Hessen~200K1.00×
07Brandenburg~90K0.99×
08Rheinland-Pfalz~100K0.97×
09Hamburg~70K0.97×
10Schleswig-Holstein~100K0.96×
11Sachsen~100K0.95×
12Berlin~100K0.94×
13Niedersachsen~300K0.89×
14Baden-Württemberg~400K0.86×
15Nordrhein-Westfalen~600K0.85×
16Bayern~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Savings bank, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savings bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savings bank audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career5.60×
02Financial institutionBusiness & Career5.40×
03Sparkasse KarlsruheBusiness & Career5.01×
04Berliner VolksbankBusiness & Career2.83×
05GodzillaMovies & TV2.17×
06PostbankBusiness & Career2.09×
07Deutsche BankBusiness & Career2.00×
08TargobankBusiness & Career2.00×
09FRITZ!BoxTechnology & Electronics1.96×
10CommerzbankBusiness & Career1.94×
11BankingBusiness & Career1.89×
12Aral AGCars & Mobility1.86×
13Wetter.comHome & Garden1.72×
14EurojackpotGames1.64×
15HornbachShopping1.61×
16TransfermarktSports1.57×
17KauflandShopping1.56×
18Škoda AutoCars & Mobility1.56×
19FOCUS OnlineNews1.52×
20AutoScout24Cars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savings bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savings bank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.52×
Career OrientationPOWER1.46×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savings bank audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
IndividualismJOY0.58×
Price SensitivityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savings bank have in Germany?

Savings bank has an estimated audience of 3,010,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Savings bank fans?

46.1% of Savings bank fans are female, 53.9% are male, with an average age of 41.0 years.

03

Which brands do Savings bank fans like most?

Savings bank fans show strongest brand affinity for Sparkasse (5.6×), Commerzbank (1.94×), and Postbank (2.09×) over the country average.

04

Where do Savings bank fans live in Germany?

Savings bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Savings bank fans also like?

Beyond Savings bank itself, the audience over-indexes on Commerzbank (1.94×), Postbank (2.09×), Kaufland (1.56×), and Banking (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Savings bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Savings bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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