Rascasse Audience Intelligence

Financial institution Audience in Germany

A data profile of the people who buy, follow and care about Financial institution in Germany — modelled from more than twelve digital signal sources. Financial institution has an estimated audience of 1,359,053 people in Germany.

#2574among Topic in Germany#448in Business & Career

The average Financial institution fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, General practitioner, Western Union, with strongest over-indexing on Esso (5.17× the country average).

Demographically, the Financial institution audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Financial institution fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial institution profile in Germany.

Audience size
1.4M
in Germany
Gender
38.0%♀
62.0% male
Age
42.5
average years
Country rank
#4893
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial institution fans

38.0% are female, 62.0% are male, average age 42.5.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Financial institution audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age42.5
Estimated audience size1,359,053
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Financial institution audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Financial institution audience comes from Germany.

Worldwide audience distribution share by country for Financial institution
CountryShare
United States29.6%
Brazil15.5%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial institution audience in Germany is strongest.

Fig. 05

Top regions by affinity

Financial institution fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.19×
02Sachsen~80K1.16×
03Berlin~70K1.15×
04Brandenburg~50K1.15×
05Mecklenburg-Vorpommern~30K1.12×
06Thüringen~30K1.01×
07Bayern~200K1.00×
08Schleswig-Holstein~50K0.99×
09Hessen~100K0.98×
10Hamburg~30K0.97×
11Nordrhein-Westfalen~300K0.96×
12Niedersachsen~100K0.94×
13Rheinland-Pfalz~60K0.93×
14Baden-Württemberg~200K0.86×
15Saarland~10K0.81×
16Bremen~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Financial institution, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial institution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial institution audience
#·InterestCategoryAffinity×
01General practitionerHealth14.10×
02TransferWiseBusiness & Career8.78×
03Mobile bankingBusiness & Career8.73×
04Risk managementBusiness & Career5.88×
05Mobile paymentBusiness & Career5.52×
06Savings bankBusiness & Career5.40×
07EssoCars & Mobility5.17×
08Online bankingBusiness & Career5.00×
09Stock exchangeBusiness & Career4.91×
10Western UnionBusiness & Career4.12×
11Deutsche BankBusiness & Career3.49×
12BankingBusiness & Career2.63×
13VolunteeringPolitics & Society2.59×
14FielmannHealth2.37×
15EurojackpotGames2.21×
16TagesschauMovies & TV2.01×
17TransfermarktSports2.00×
18KauflandShopping1.76×
19Netto Marken-DiscountShopping1.76×
20REWEShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial institution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial institution audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
Quality AwarenessPREMIUM1.63×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial institution audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.69×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial institution have in Germany?

Financial institution has an estimated audience of 1,359,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Financial institution fans?

38.0% of Financial institution fans are female, 62.0% are male, with an average age of 42.5 years.

03

Which brands do Financial institution fans like most?

Financial institution fans show strongest brand affinity for Esso (5.17×), General practitioner (14.1×), and Western Union (4.12×) over the country average.

04

Where do Financial institution fans live in Germany?

Financial institution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Financial institution fans also like?

Beyond Financial institution itself, the audience over-indexes on General practitioner (14.1×), Western Union (4.12×), Tagesschau (2.01×), and Risk management (5.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Financial institution audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Financial institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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