Financial institution Audience in Germany
Financial institution has an estimated audience of 1,359,053 people in Germany. 38.0% are female, 62.0% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Unique Gifts, Haberler, Mothercare, Peugeot 308.
The average Financial institution fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Unique Gifts, Haberler, with strongest over-indexing on CAC 40 (5.54× the country average). Demographically, the Financial institution audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Financial institution fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 42.5 |
| Estimated audience size | 1,359,053 |
Audience persona
The typical Financial institution fan in Germany is more male, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 297,235 | 1× |
| Bayern | 215,442 | 0.99× |
| Baden-Württemberg | 152,826 | 0.82× |
| Niedersachsen | 125,488 | 0.95× |
| Hessen | 97,359 | 0.94× |
| Sachsen | 81,788 | 1.23× |
| Berlin | 72,566 | 1.19× |
| Rheinland-Pfalz | 61,659 | 0.91× |
| Brandenburg | 49,255 | 1.17× |
| Schleswig-Holstein | 48,398 | 0.99× |
| Sachsen-Anhalt | 41,512 | 1.18× |
| Thüringen | 34,770 | 1× |
| Hamburg | 31,002 | 1.01× |
| Mecklenburg-Vorpommern | 27,690 | 1.07× |
| Saarland | 12,750 | 0.76× |
| Bremen | 9,213 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 5.54× | Business & Career |
| Unique Gifts | 1.85× | Shopping |
| Haberler | 1.73× | News |
| Mothercare | 2.46× | Kids & Family |
| Peugeot 308 | 4.49× | Cars & Mobility |
| Video izle | 3.57× | |
| Birthday Gifts | 1.76× | Kids & Family |
| Christmas Gift | 1.77× | Kids & Family |
| Natural rubber | 2.16× | Cars & Mobility |
| Este, Veneto | 1.83× | Travel & Leisure |
| Eindhoven | 1.57× | Travel & Leisure |
| MK | 1.81× | Music & Radio |
| Fat-tailed sheep | 12.48× | Pets & Animals |
| Overboard (film) | 4.45× | Movies & TV |
| Noodle (Gorillaz) | 1.79× | Music & Radio |
| Metamorphoses | 1.79× | Literature |
| Samanyolu Haber | 2.39× | Movies & TV |
| Gudrun Sjödén | 1.61× | Fashion & Accessoires |
| Esra Erol | 2.44× | Movies & TV |
| Elif | 2.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Need for Security | CONSERVATISM | 1.7 |
| Quality Awareness | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.4 |
| Career Orientation | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 15.7% |
| India | 7.0% |
See Financial institution audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Financial institution have in Germany?
Financial institution has an estimated audience of 1,359,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Financial institution fans?
38.0% of Financial institution fans are female, 62.0% are male, with an average age of 42.5 years.
Which brands do Financial institution fans like most?
Financial institution fans show strongest brand affinity for CAC 40 (5.54×), Unique Gifts (1.85×), and Haberler (1.73×) over the country average.
Where do Financial institution fans live in Germany?
Financial institution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 297,235), Bayern (reach 215,442), and Baden-Württemberg (reach 152,826). These three regions account for the largest share of the active audience.
What other brands do Financial institution fans also like?
Beyond Financial institution itself, the audience over-indexes on Unique Gifts (1.85×), Haberler (1.73×), Mothercare (2.46×), and Peugeot 308 (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Financial institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.