A data profile of the people who buy, follow and care about Financial institution in Brazil — modelled from more than twelve digital signal sources. Financial institution has an estimated audience of 3,664,833 people in Brazil.
Financial institution has an estimated audience of 3,664,833 people in Brazil. 49.0% are female, 51.0% are male, average age 41.9. Top brand affinities: Mobile banking, Credit (finance), CR Vasco da Gama, Online banking, Mobile payment.
Top brand affinities include Mobile banking, Credit (finance), CR Vasco da Gama, with strongest over-indexing on Mobile banking (7.22× the country average).
Demographically, the Financial institution audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Financial institution fan in Brazil is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Mobile banking.
The key figures that characterise the Financial institution profile in Brazil.
49.0% are female, 51.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 41.9 |
| Estimated audience size | 3,664,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Financial institution audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.6% |
| Brazil | 15.5% |
| India | 6.9% |
The strongest cross-interests of the Financial institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 7.22× | ||
| 02 | Western Union | Business & Career | 4.80× | ||
| 03 | Mobile payment | Business & Career | 4.30× | ||
| 04 | Debit card | Business & Career | 4.01× | ||
| 05 | Online banking | Business & Career | 3.41× | ||
| 06 | Credit (finance) | Business & Career | 3.03× | ||
| 07 | Spanish language | Politics & Society | 2.65× | ||
| 08 | Toothpaste | Beauty & Wellness | 2.26× | ||
| 09 | Insurance | Business & Career | 2.10× | ||
| 10 | Cloud computing | Technology & Electronics | 2.10× | ||
| 11 | Public transport | Cars & Mobility | 2.03× | ||
| 12 | Real property | Home & Garden | 1.96× | ||
| 13 | Heineken | Food & Beverages | 1.96× | ||
| 14 | Duolingo | Business & Career | 1.96× | ||
| 15 | Telecommunication | Technology & Electronics | 1.75× | ||
| 16 | Microwave oven | Home & Garden | 1.73× | ||
| 17 | CR Vasco da Gama | Sports | 1.67× | ||
| 18 | Volkswagen | Cars & Mobility | 1.60× | ||
| 19 | Tradition | Politics & Society | 1.58× | ||
| 20 | Pharmacy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.10× | |
| Need for Security | CONSERVATISM | 2.10× | |
| Tradition | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.37× | |
| Luxury Orientation | PREMIUM | 0.47× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Financial institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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