A data profile of the people who buy, follow and care about Pharmacy in Brazil — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 8,483,163 people in Brazil.
The average Pharmacy fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Federal District.
Top brand affinities include Health care, Crochet, Panvel, with strongest over-indexing on Health care (1.7× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pharmacy fan in Brazil is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Health care.
The key figures that characterise the Pharmacy profile in Brazil.
72.6% are female, 27.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 41.1 |
| Estimated audience size | 8,483,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Pharmacy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~700K | 4.68× | |
| 02 | São Paulo | ~5.5M | 2.56× | |
| 03 | Rio de Janeiro | ~1.5M | 2.10× | |
| 04 | Espírito Santo | ~300K | 1.87× | |
| 05 | Amazonas | ~200K | 1.34× | |
| 06 | Rio Grande do Norte | ~200K | 1.33× | |
| 07 | Bahia | ~600K | 1.13× | |
| 08 | Paraná | ~500K | 1.03× | |
| 09 | Maranhão | ~200K | 0.98× | |
| 10 | Rio Grande do Sul | ~500K | 0.95× | |
| 11 | Santa Catarina | ~400K | 0.95× | |
| 12 | Pará | ~200K | 0.90× | |
| 13 | Roraima | ~20K | 0.86× | |
| 14 | Pernambuco | ~300K | 0.85× | |
| 15 | Amapá | ~30K | 0.84× | |
| 16 | Acre | ~20K | 0.84× | |
| 17 | Alagoas | ~100K | 0.83× | |
| 18 | Ceará | ~300K | 0.82× | |
| 19 | Tocantins | ~40K | 0.74× | |
| 20 | Rondônia | ~50K | 0.72× | |
| 21 | Sergipe | ~60K | 0.69× | |
| 22 | Mato Grosso do Sul | ~80K | 0.67× | |
| 23 | Piauí | ~80K | 0.65× | |
| 24 | Paraíba | ~100K | 0.62× | |
| 25 | Mato Grosso | ~90K | 0.55× | |
| 26 | Minas Gerais | ~500K | 0.53× | |
| 27 | Goiás | ~200K | 0.49× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmacology | Business & Career | 3.36× | ||
| 02 | Panvel | Shopping | 2.39× | ||
| 03 | Eudora (email client) | Technology & Electronics | 1.81× | ||
| 04 | Crochet | Home & Garden | 1.80× | ||
| 05 | Customer service | Business & Career | 1.75× | ||
| 06 | Yarn | Fashion & Accessoires | 1.71× | ||
| 07 | Health care | Business & Career | 1.70× | ||
| 08 | Knitting | Home & Garden | 1.68× | ||
| 09 | Sewing | Home & Garden | 1.64× | ||
| 10 | Saúde (district of São Paulo) | Travel & Leisure | 1.64× | ||
| 11 | Revenue | Business & Career | 1.63× | ||
| 12 | Pedagogy | Kids & Family | 1.57× | ||
| 13 | Childbirth | Kids & Family | 1.56× | ||
| 14 | Electrolux | Home & Garden | 1.54× | ||
| 15 | Refrigerator | Home & Garden | 1.54× | ||
| 16 | Tooth | Health | 1.54× | ||
| 17 | Developmental psychology | Health | 1.53× | ||
| 18 | Bakery | Food & Beverages | 1.53× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 20 | Ancient history | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Creativity | OPEN | 1.23× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Risk Appetite | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.74× |
Pharmacy has an estimated audience of 8,483,163 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
72.6% of Pharmacy fans are female, 27.4% are male, with an average age of 41.1 years.
Pharmacy fans show strongest brand affinity for Health care (1.7×), Crochet (1.8×), and Panvel (2.39×) over the country average.
Pharmacy fans in Brazil are most concentrated in São Paulo (reach ~5.5M), Rio de Janeiro (reach ~1.5M), and Federal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Crochet (1.8×), Panvel (2.39×), Pedagogy (1.57×), and Sewing (1.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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