A data profile of the people who buy, follow and care about Panvel in Brazil — modelled from more than twelve digital signal sources. Panvel has an estimated audience of 6,076,389 people in Brazil.
Panvel has an estimated audience of 6,076,389 people in Brazil. 76.3% are female, 23.7% are male, average age 46.6. Top brand affinities: Dafiti, Seleção Brasileira, Centauro, Instagram, Coritiba Foot Ball Club.
Top brand affinities include Dafiti, Seleção Brasileira, Centauro, with strongest over-indexing on Dafiti (3.99× the country average).
Demographically, the Panvel audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Panvel fan in Brazil is more female, around 46.6 years old, with strong Creativity tendencies and a notable affinity for Dafiti.
The key figures that characterise the Panvel profile in Brazil.
76.3% are female, 23.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 46.6 |
| Estimated audience size | 6,076,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Panvel audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 55.1% |
| India | 43.5% |
| United States | 0.4% |
The strongest cross-interests of the Panvel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stevia | Food & Beverages | 13.08× | ||
| 02 | Dafiti | Fashion & Accessoires | 3.99× | ||
| 03 | Submarino | Shopping | 3.62× | ||
| 04 | Centauro | Cars & Mobility | 3.27× | ||
| 05 | Mixed martial arts | Sports | 2.92× | ||
| 06 | Coritiba Foot Ball Club | Sports | 2.59× | ||
| 07 | Pharmacy | Business & Career | 2.39× | ||
| 08 | MSN | News | 2.29× | ||
| 09 | Netshoes | Shopping | 2.09× | ||
| 10 | Rock music | Music & Radio | 1.91× | ||
| 11 | Shopping malls | Shopping | 1.85× | ||
| 12 | Country music | Music & Radio | 1.80× | ||
| 13 | Internet & Social Media | 1.76× | |||
| 14 | Medicine | Business & Career | 1.76× | ||
| 15 | Pop music | Music & Radio | 1.74× | ||
| 16 | Seleção Brasileira | Sports | 1.71× | ||
| 17 | Fragrances | Beauty & Wellness | 1.67× | ||
| 18 | Furniture | Home & Garden | 1.66× | ||
| 19 | Personal care | Health | 1.65× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.71× | |
| Community Orientation | OPEN | 1.53× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Panvel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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