Ancient history Audience in Brazil
Ancient history has an estimated audience of 9,687,723 people in Brazil. 68.2% are female, 31.8% are male, average age 44.0. Top brand affinities: Jerusalem, Preta Gil, Nature, WhatsApp, Family.
Top brand affinities include Jerusalem, Preta Gil, Nature, with strongest over-indexing on Jerusalem (6.15× the country average). Demographically, the Ancient history audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Ancient history fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.0 |
| Estimated audience size | 9,687,723 |
Audience persona
The typical Ancient history fan in Brazil is more female, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Jerusalem.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jerusalem | 6.15× | Travel & Leisure |
| Preta Gil | 2.1× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| 1.69× | Internet & Social Media | |
| Family | 1.53× | Kids & Family |
| Localiza | 2.38× | Cars & Mobility |
| Sport Club do Recife | 2.15× | Sports |
| Kitchen | 1.59× | Home & Garden |
| Electrolux | 2.33× | Home & Garden |
| Happiness | 1.76× | Health |
| Dogs | 1.78× | Pets & Animals |
| Forró | 2.13× | Music & Radio |
| University | 1.81× | Business & Career |
| Telegram | 2.16× | Internet & Social Media |
| Pizza | 1.87× | Food & Beverages |
| Milk | 2.09× | Food & Beverages |
| Religion | 1.52× | Business & Career |
| Wikipedia | 2.37× | Internet & Social Media |
| Enel | 2× | Home & Garden |
| Samba | 1.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.93 |
| Spirituality | BALANCE | 1.35 |
| Creativity | OPEN | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Brazil | 9.4% |
| Italy | 8.0% |
See Ancient history audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Ancient history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.