A data profile of the people who buy, follow and care about Ancient history in United Kingdom — modelled from more than twelve digital signal sources. Ancient history has an estimated audience of 3,723,362 people in United Kingdom.
The average Ancient history fan in United Kingdom is 47.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Tradition, Genetics, with strongest over-indexing on Wikipedia (3.79× the country average).
Demographically, the Ancient history audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ancient history fan in United Kingdom is balanced, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ancient history profile in United Kingdom.
50.2% are female, 49.8% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 47.1 |
| Estimated audience size | 3,723,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Ancient history audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.2% |
| Brazil | 9.4% |
| Italy | 8.0% |
Where the Ancient history audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.13× | |
| 02 | North East | ~200K | 1.09× | |
| 03 | Yorkshire and the Humber | ~300K | 1.07× | |
| 04 | Wales | ~200K | 1.06× | |
| 05 | South East | ~500K | 1.02× | |
| 06 | South West | ~300K | 1.02× | |
| 07 | Northern Ireland | ~100K | 1.00× | |
| 08 | East of England | ~300K | 0.99× | |
| 09 | England | ~3M | 0.95× | |
| 10 | Scotland | ~300K | 0.94× | |
| 11 | East Midlands | ~200K | 0.94× | |
| 12 | North West | ~300K | 0.86× |
The strongest cross-interests of the Ancient history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.13× | ||
| 02 | Dominic West | Movies & TV | 4.85× | ||
| 03 | Wikipedia | Internet & Social Media | 3.79× | ||
| 04 | Political science | Business & Career | 2.83× | ||
| 05 | Cultural heritage | Politics & Society | 2.73× | ||
| 06 | British Museum | Arts & Culture | 2.35× | ||
| 07 | Sketch comedy | Movies & TV | 2.34× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.23× | ||
| 09 | Adoption | Kids & Family | 2.06× | ||
| 10 | Risk management | Business & Career | 2.03× | ||
| 11 | Tradition | Politics & Society | 1.93× | ||
| 12 | Innovation | Business & Career | 1.93× | ||
| 13 | Online newspaper | News | 1.90× | ||
| 14 | Satire | Literature | 1.89× | ||
| 15 | Genetics | Kids & Family | 1.88× | ||
| 16 | Sustainable energy | Home & Garden | 1.85× | ||
| 17 | Esso | Cars & Mobility | 1.68× | ||
| 18 | Betfair | Games | 1.61× | ||
| 19 | Local news | News | 1.59× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.93× | |
| Spirituality | BALANCE | 1.56× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× |
Ancient history has an estimated audience of 3,723,362 people in United Kingdom, concentrated in England and South East.
50.2% of Ancient history fans are female, 49.8% are male, with an average age of 47.1 years.
Ancient history fans show strongest brand affinity for Wikipedia (3.79×), Tradition (1.93×), and Genetics (1.88×) over the country average.
Ancient history fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ancient history itself, the audience over-indexes on Tradition (1.93×), Genetics (1.88×), Political science (2.83×), and Cultural heritage (2.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ancient history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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