A data profile of the people who buy, follow and care about Ancient history in Italy — modelled from more than twelve digital signal sources. Ancient history has an estimated audience of 8,181,739 people in Italy.
Ancient history has an estimated audience of 8,181,739 people in Italy. 56.3% are female, 43.7% are male, average age 47.0. Top brand affinities: Wikipedia, New Testament, Genetics, WhatsApp, Satire.
Top brand affinities include Wikipedia, New Testament, Genetics, with strongest over-indexing on Wikipedia (4.34× the country average).
Demographically, the Ancient history audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Ancient history fan in Italy is more female, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ancient history profile in Italy.
56.3% are female, 43.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 47.0 |
| Estimated audience size | 8,181,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Ancient history audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.2% |
| Brazil | 9.4% |
| Italy | 8.0% |
The strongest cross-interests of the Ancient history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.21× | ||
| 02 | Wikipedia | Internet & Social Media | 4.34× | ||
| 03 | Improvisation | Music & Radio | 3.82× | ||
| 04 | Satire | Literature | 3.43× | ||
| 05 | Rose | Home & Garden | 2.91× | ||
| 06 | General practitioner | Health | 2.74× | ||
| 07 | Genetics | Kids & Family | 2.68× | ||
| 08 | Doctor of Medicine | Business & Career | 2.65× | ||
| 09 | Mediaset | Technology & Electronics | 2.31× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.18× | ||
| 11 | Volunteering | Politics & Society | 2.07× | ||
| 12 | Tradition | Politics & Society | 1.95× | ||
| 13 | Milk | Food & Beverages | 1.88× | ||
| 14 | Champagne | Food & Beverages | 1.88× | ||
| 15 | Singer-songwriter | Music & Radio | 1.67× | ||
| 16 | Religion | Business & Career | 1.62× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | SuperEnalotto | Games | 1.53× | ||
| 19 | Coop | Food & Beverages | 1.51× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.59× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ancient history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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