Developmental psychology Audience in Brazil
Developmental psychology has an estimated audience of 12,523,084 people in Brazil. 75.3% are female, 24.7% are male, average age 40.4. Top brand affinities: Dafiti, Preta Gil, Nature, Coritiba Foot Ball Club, WhatsApp.
Top brand affinities include Dafiti, Preta Gil, Nature, with strongest over-indexing on Dafiti (2.99× the country average). Demographically, the Developmental psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Health · Type: Topic
Demographics of Developmental psychology fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 40.4 |
| Estimated audience size | 12,523,084 |
Audience persona
The typical Developmental psychology fan in Brazil is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Dafiti.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dafiti | 2.99× | Fashion & Accessoires |
| Preta Gil | 1.74× | Music & Radio |
| Nature | 1.61× | Home & Garden |
| Coritiba Foot Ball Club | 2.44× | Sports |
| 1.5× | Internet & Social Media | |
| Electrolux | 2.35× | Home & Garden |
| Netshoes | 2.09× | Shopping |
| Botafogo de Futebol e Regatas | 1.62× | Sports |
| Kitchen | 1.55× | Home & Garden |
| Fortaleza Esporte Clube | 1.58× | Sports |
| Beşiktaş J.K. | 3.93× | Sports |
| Toys | 1.76× | Games |
| Sport Club do Recife | 1.84× | Sports |
| Esporte Clube Bahia | 1.59× | Sports |
| Havaianas | 2.32× | Fashion & Accessoires |
| Telegram | 2.04× | Internet & Social Media |
| Spas | 1.65× | Beauty & Wellness |
| Happiness | 1.52× | Health |
| 1.56× | Technology & Electronics | |
| Home Appliances | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.4 |
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.27 |
| Spirituality | BALANCE | 1.22 |
| Indulgence | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
See Developmental psychology audiences in other countries
- Developmental psychology — Germany
- Developmental psychology — United States
- Developmental psychology — United Kingdom
- Developmental psychology — France
- Developmental psychology — Italy
- Developmental psychology — Spain
- Developmental psychology — Japan
- Developmental psychology — South Korea
- Developmental psychology — India
- Developmental psychology — Canada
- Developmental psychology — Mexico
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.