A data profile of the people who buy, follow and care about Developmental psychology in Brazil — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 12,523,084 people in Brazil.
Developmental psychology has an estimated audience of 12,523,084 people in Brazil. 75.3% are female, 24.7% are male, average age 40.4. Top brand affinities: Dafiti, Coritiba Foot Ball Club, MSN, Esporte Clube Bahia, Fortaleza Esporte Clube.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, MSN, with strongest over-indexing on Dafiti (2.82× the country average).
Demographically, the Developmental psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Family Orientation.
The typical Developmental psychology fan in Brazil is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Developmental psychology profile in Brazil.
75.3% are female, 24.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 40.4 |
| Estimated audience size | 12,523,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Developmental psychology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.43× | ||
| 02 | Rio Ave F.C. | Sports | 3.43× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.31× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.82× | ||
| 05 | Private school | Kids & Family | 2.54× | ||
| 06 | Microwave oven | Home & Garden | 2.30× | ||
| 07 | Goiás Esporte Clube | Sports | 2.29× | ||
| 08 | MSN | News | 2.17× | ||
| 09 | Coritiba Foot Ball Club | Sports | 2.09× | ||
| 10 | Spanish language | Politics & Society | 2.07× | ||
| 11 | Lodging | Travel & Leisure | 1.91× | ||
| 12 | Centauro | Cars & Mobility | 1.89× | ||
| 13 | Netshoes | Shopping | 1.64× | ||
| 14 | Tradition | Politics & Society | 1.57× | ||
| 15 | Spas | Beauty & Wellness | 1.54× | ||
| 16 | Esporte Clube Bahia | Sports | 1.53× | ||
| 17 | Skirt | Fashion & Accessoires | 1.53× | ||
| 18 | Fortaleza Esporte Clube | Sports | 1.52× | ||
| 19 | Galinha Pintadinha | Movies & TV | 1.52× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Family Orientation | CONSERVATISM | 1.58× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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