A data profile of the people who buy, follow and care about Rio Ave F.C. in Brazil — modelled from more than twelve digital signal sources. Rio Ave F.C. has an estimated audience of 1,979,870 people in Brazil.
The average Rio Ave F.C. fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Barbie, Developmental psychology, Kinship, with strongest over-indexing on Barbie (3.14× the country average).
Demographically, the Rio Ave F.C. audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rio Ave F.C. fan in Brazil is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.
The key figures that characterise the Rio Ave F.C. profile in Brazil.
90.2% are female, 9.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 90.2% |
| Male | 9.8% |
| Average age | 41.0 |
| Estimated audience size | 1,979,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 22% |
Where the Rio Ave F.C. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~90K | 1.85× | |
| 02 | Amazonas | ~60K | 1.69× | |
| 03 | Piauí | ~40K | 1.44× | |
| 04 | Pará | ~90K | 1.36× | |
| 05 | Tocantins | ~20K | 1.23× | |
| 06 | Mato Grosso | ~40K | 1.16× | |
| 07 | Acre | ~8K | 1.12× | |
| 08 | Bahia | ~100K | 1.09× | |
| 09 | Amapá | ~7K | 1.04× | |
| 10 | Roraima | ~6K | 1.04× | |
| 11 | Rondônia | ~20K | 1.01× | |
| 12 | Paraíba | ~40K | 0.93× | |
| 13 | Goiás | ~70K | 0.91× | |
| 14 | Espírito Santo | ~40K | 0.90× | |
| 15 | Pernambuco | ~80K | 0.89× | |
| 16 | Rio Grande do Norte | ~30K | 0.88× | |
| 17 | Sergipe | ~20K | 0.87× | |
| 18 | Rio de Janeiro | ~200K | 0.86× | |
| 19 | Alagoas | ~20K | 0.86× | |
| 20 | Minas Gerais | ~200K | 0.84× | |
| 21 | Ceará | ~70K | 0.84× | |
| 22 | Federal District | ~30K | 0.82× | |
| 23 | Mato Grosso do Sul | ~20K | 0.80× | |
| 24 | Rio Grande do Sul | ~80K | 0.65× | |
| 25 | São Paulo | ~300K | 0.61× | |
| 26 | Santa Catarina | ~50K | 0.58× | |
| 27 | Paraná | ~70K | 0.57× |
The strongest cross-interests of the Rio Ave F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kinship | Kids & Family | 4.34× | ||
| 02 | Galinha Pintadinha | Movies & TV | 3.68× | ||
| 03 | Bedding | Home & Garden | 3.53× | ||
| 04 | Developmental psychology | Health | 3.43× | ||
| 05 | Childhood | Kids & Family | 3.36× | ||
| 06 | Barbie | Movies & TV | 3.14× | ||
| 07 | Son | Kids & Family | 3.13× | ||
| 08 | Girl | Kids & Family | 2.71× | ||
| 09 | Dafiti | Fashion & Accessoires | 2.49× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.28× | ||
| 11 | Woman | Kids & Family | 2.17× | ||
| 12 | Mammal | Pets & Animals | 2.08× | ||
| 13 | Infant | Kids & Family | 1.95× | ||
| 14 | Parent | Kids & Family | 1.87× | ||
| 15 | Child | Kids & Family | 1.82× | ||
| 16 | Motherhood | Kids & Family | 1.75× | ||
| 17 | Hair products | Beauty & Wellness | 1.69× | ||
| 18 | Furniture | Home & Garden | 1.63× | ||
| 19 | Shopping malls | Shopping | 1.54× | ||
| 20 | Soccer | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| Creativity | OPEN | 1.59× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Rio Ave F.C. has an estimated audience of 1,979,870 people in Brazil, concentrated in São Paulo and Minas Gerais.
90.2% of Rio Ave F.C. fans are female, 9.8% are male, with an average age of 41.0 years.
Rio Ave F.C. fans show strongest brand affinity for Barbie (3.14×), Developmental psychology (3.43×), and Kinship (4.34×) over the country average.
Rio Ave F.C. fans in Brazil are most concentrated in São Paulo (reach ~300K), Minas Gerais (reach ~200K), and Rio de Janeiro (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rio Ave F.C. itself, the audience over-indexes on Developmental psychology (3.43×), Kinship (4.34×), Galinha Pintadinha (3.68×), and Childhood (3.36×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rio Ave F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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