A data profile of the people who buy, follow and care about Childhood in Brazil — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 10,760,399 people in Brazil.
Childhood has an estimated audience of 10,760,399 people in Brazil. 79.5% are female, 20.5% are male, average age 38.5. Top brand affinities: Beauty salons, Personal care, Dafiti, Fragrances, Furniture.
Top brand affinities include Beauty salons, Personal care, Dafiti, with strongest over-indexing on Beauty salons (1.72× the country average).
Demographically, the Childhood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Individualism.
The typical Childhood fan in Brazil is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Childhood profile in Brazil.
79.5% are female, 20.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 38.5 |
| Estimated audience size | 10,760,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Childhood audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.36× | ||
| 02 | Rio Ave F.C. | Sports | 3.36× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.29× | ||
| 04 | Galinha Pintadinha | Movies & TV | 2.13× | ||
| 05 | MSN | News | 1.85× | ||
| 06 | Baking | Food & Beverages | 1.75× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.72× | ||
| 08 | Coritiba Foot Ball Club | Sports | 1.69× | ||
| 09 | Fragrances | Beauty & Wellness | 1.62× | ||
| 10 | Skirt | Fashion & Accessoires | 1.62× | ||
| 11 | Furniture | Home & Garden | 1.56× | ||
| 12 | Personal care | Health | 1.55× | ||
| 13 | College | Business & Career | 1.55× | ||
| 14 | Hypermarket | Shopping | 1.55× | ||
| 15 | Handbags | Fashion & Accessoires | 1.55× | ||
| 16 | Centauro | Cars & Mobility | 1.55× | ||
| 17 | Animated movies | Movies & TV | 1.54× | ||
| 18 | Weddings | Kids & Family | 1.53× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 20 | Action movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.47× | |
| Individualism | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.