Childhood Audience in Brazil
Childhood has an estimated audience of 10,760,399 people in Brazil. 79.5% are female, 20.5% are male, average age 38.5. Top brand affinities: Children's clothing, Electrolux, Grêmio Foot-Ball Porto Alegrense, Beauty salons, Child care.
Top brand affinities include Children's clothing, Electrolux, Grêmio Foot-Ball Porto Alegrense, with strongest over-indexing on Children's clothing (2.33× the country average). Demographically, the Childhood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 38.5 |
| Estimated audience size | 10,760,399 |
Audience persona
The typical Childhood fan in Brazil is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Children's clothing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Children's clothing | 2.33× | Fashion & Accessoires |
| Electrolux | 2.38× | Home & Garden |
| Grêmio Foot-Ball Porto Alegrense | 1.59× | Sports |
| Beauty salons | 1.64× | Beauty & Wellness |
| Child care | 2.44× | Kids & Family |
| Galinha Pintadinha | 2.16× | Movies & TV |
| Sport Club do Recife | 1.87× | Sports |
| Telegram | 2.1× | Internet & Social Media |
| Havaianas | 2.35× | Fashion & Accessoires |
| Dafiti | 2.11× | Fashion & Accessoires |
| Lojas Renner | 1.96× | Fashion & Accessoires |
| Handbags | 1.83× | Fashion & Accessoires |
| Toys | 1.66× | Games |
| Beşiktaş J.K. | 3.57× | Sports |
| Sephora | 2.02× | Shopping |
| Home Appliances | 1.51× | Home & Garden |
| Discount stores | 1.6× | Shopping |
| Steam | 2.25× | Games |
| BTS | 2.17× | Music & Radio |
| TripAdvisor | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.66 |
| Mindfulness | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Tradition | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.