Childhood Audience in France
Childhood has an estimated audience of 7,047,072 people in France. 74.7% are female, 25.3% are male, average age 39.5. Top brand affinities: Parental leave, Do it yourself (DIY), Baby food, vertbaudet, Toys.
Top brand affinities include Parental leave, Do it yourself (DIY), Baby food, with strongest over-indexing on Parental leave (9.12× the country average). Demographically, the Childhood audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 39.5 |
| Estimated audience size | 7,047,072 |
Audience persona
The typical Childhood fan in France is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Parental leave.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parental leave | 9.12× | Kids & Family |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Baby food | 4.32× | Kids & Family |
| vertbaudet | 2.8× | Fashion & Accessoires |
| Toys | 2.06× | Games |
| Zoom lens | 5.3× | Technology & Electronics |
| Kindergarten | 3.1× | Kids & Family |
| Real property | 1.74× | Home & Garden |
| Primark | 1.85× | Shopping |
| Recreation | 1.57× | Travel & Leisure |
| Improvisation | 3.88× | Music & Radio |
| H&M | 1.61× | Shopping |
| Maisons du Monde | 2.32× | Home & Garden |
| Sephora | 1.62× | Shopping |
| Hardware store | 1.83× | Home & Garden |
| Preschool | 4.71× | Kids & Family |
| American Vintage | 4.01× | Fashion & Accessoires |
| Child development | 3.01× | Business & Career |
| Early childhood education | 4.46× | Business & Career |
| Burnout (psychology) | 5.91× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.48 |
| Family Orientation | CONSERVATISM | 1.39 |
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.