A data profile of the people who buy, follow and care about Childhood in India — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 5,133,437 people in India.
Childhood has an estimated audience of 5,133,437 people in India. 52.5% are female, 47.5% are male, average age 32.0. Top brand affinities: Nutrient, Skirt, Mother's Day, Chennai, Cash on delivery.
Top brand affinities include Nutrient, Skirt, Mother's Day, with strongest over-indexing on Nutrient (2.21× the country average).
Demographically, the Childhood audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Childhood fan in India is balanced, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Nutrient.
The key figures that characterise the Childhood profile in India.
52.5% are female, 47.5% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 32.0 |
| Estimated audience size | 5,133,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Childhood audience comes from India.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 3.85× | ||
| 02 | Pajamas | Fashion & Accessoires | 3.00× | ||
| 03 | Skirt | Fashion & Accessoires | 2.59× | ||
| 04 | Self-love | Health | 2.41× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.36× | ||
| 06 | Weaving | Fashion & Accessoires | 2.27× | ||
| 07 | Nutrient | Food & Beverages | 2.21× | ||
| 08 | Moisturizer | Home & Garden | 2.21× | ||
| 09 | Jewellery store | Fashion & Accessoires | 2.20× | ||
| 10 | Embroidery | Home & Garden | 2.09× | ||
| 11 | NDTV | Movies & TV | 1.84× | ||
| 12 | Cash on delivery | Business & Career | 1.80× | ||
| 13 | Party dress | Fashion & Accessoires | 1.77× | ||
| 14 | Earring | Fashion & Accessoires | 1.76× | ||
| 15 | Engagement ring | Fashion & Accessoires | 1.73× | ||
| 16 | Gemstone | Fashion & Accessoires | 1.66× | ||
| 17 | Trousers | Fashion & Accessoires | 1.63× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.61× | ||
| 19 | Vegetable | Food & Beverages | 1.54× | ||
| 20 | Chennai | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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