A data profile of the people who buy, follow and care about Childhood in Austria — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 1,166,460 people in Austria.
The average Childhood fan in Austria is 39.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Child development, Do it yourself (DIY), Child safety seat, with strongest over-indexing on Child development (3.88× the country average).
Demographically, the Childhood audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Childhood fan in Austria is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Child development.
The key figures that characterise the Childhood profile in Austria.
69.9% are female, 30.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.3 |
| Estimated audience size | 1,166,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Childhood audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.05× | |
| 02 | Carinthia (state) | ~60K | 1.02× | |
| 03 | Vorarlberg | ~40K | 1.01× | |
| 04 | Upper Austria | ~100K | 0.98× | |
| 05 | Salzburg | ~80K | 0.98× | |
| 06 | Lower Austria | ~200K | 0.97× | |
| 07 | Tyrol | ~80K | 0.96× | |
| 08 | Vienna | ~200K | 0.95× | |
| 09 | Styria | ~100K | 0.95× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Powdered milk | Kids & Family | 5.02× | ||
| 02 | Child safety seat | Kids & Family | 4.41× | ||
| 03 | Child development | Business & Career | 3.88× | ||
| 04 | Secret Escapes | Travel & Leisure | 2.91× | ||
| 05 | Pampers | Kids & Family | 2.87× | ||
| 06 | Financial services | Business & Career | 2.35× | ||
| 07 | Child care | Kids & Family | 2.30× | ||
| 08 | Pet store | Pets & Animals | 2.09× | ||
| 09 | Local food | Food & Beverages | 1.86× | ||
| 10 | Milk | Food & Beverages | 1.85× | ||
| 11 | Toys | Games | 1.84× | ||
| 12 | TK Maxx | Shopping | 1.78× | ||
| 13 | C&A | Shopping | 1.75× | ||
| 14 | Quality of life | Health | 1.63× | ||
| 15 | Deichmann | Shopping | 1.63× | ||
| 16 | Primark | Shopping | 1.62× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 18 | Weddings | Kids & Family | 1.60× | ||
| 19 | Ryanair | Travel & Leisure | 1.51× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| DIY Mentality | THRILL | 1.37× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.92× |
Childhood has an estimated audience of 1,166,460 people in Austria, concentrated in Vienna and Lower Austria.
69.9% of Childhood fans are female, 30.1% are male, with an average age of 39.3 years.
Childhood fans show strongest brand affinity for Child development (3.88×), Do it yourself (DIY) (1.6×), and Child safety seat (4.41×) over the country average.
Childhood fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Do it yourself (DIY) (1.6×), Child safety seat (4.41×), Quality of life (1.63×), and Financial services (2.35×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.