A data profile of the people who buy, follow and care about Financial services in Austria — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 844,396 people in Austria.
The average Financial services fan in Austria is 43.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Interwetten, Childhood, H&M, with strongest over-indexing on Interwetten (1.87× the country average).
Demographically, the Financial services audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Financial services fan in Austria is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Interwetten.
The key figures that characterise the Financial services profile in Austria.
42.7% are female, 57.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 43.9 |
| Estimated audience size | 844,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Financial services audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Financial services audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~30K | 1.08× | |
| 02 | Burgenland | ~20K | 1.04× | |
| 03 | Carinthia (state) | ~40K | 1.02× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Lower Austria | ~100K | 0.99× | |
| 06 | Tyrol | ~60K | 0.96× | |
| 07 | Upper Austria | ~100K | 0.95× | |
| 08 | Styria | ~90K | 0.91× | |
| 09 | Vienna | ~100K | 0.88× |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 3.76× | ||
| 02 | Bedding | Home & Garden | 3.65× | ||
| 03 | ITunes | Music & Radio | 3.41× | ||
| 04 | TV game shows | Movies & TV | 3.21× | ||
| 05 | Self-confidence | Health | 2.88× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.76× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.61× | ||
| 08 | Cruises | Travel & Leisure | 2.48× | ||
| 09 | Kitchenware | Home & Garden | 2.37× | ||
| 10 | Childhood | Kids & Family | 2.35× | ||
| 11 | Sustainable energy | Home & Garden | 2.07× | ||
| 12 | Primark | Shopping | 2.02× | ||
| 13 | Skirt | Fashion & Accessoires | 1.97× | ||
| 14 | Air travel | Travel & Leisure | 1.92× | ||
| 15 | Interwetten | Games | 1.87× | ||
| 16 | Zara | Shopping | 1.87× | ||
| 17 | Nike | Fashion & Accessoires | 1.78× | ||
| 18 | Vegetarian cuisine | Food & Beverages | 1.75× | ||
| 19 | Child | Kids & Family | 1.63× | ||
| 20 | H&M | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Mindfulness | BALANCE | 0.91× | |
| Luxury Orientation | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.23× | |
| Healthy Lifestyle | BALANCE | 0.35× | |
| Price Sensitivity | PREMIUM | 0.49× |
Financial services has an estimated audience of 844,396 people in Austria, concentrated in Vienna and Lower Austria.
42.7% of Financial services fans are female, 57.3% are male, with an average age of 43.9 years.
Financial services fans show strongest brand affinity for Interwetten (1.87×), Childhood (2.35×), and H&M (1.59×) over the country average.
Financial services fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Financial services itself, the audience over-indexes on Childhood (2.35×), H&M (1.59×), Bedding (3.65×), and Self-confidence (2.88×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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