A data profile of the people who buy, follow and care about Financial services in Netherlands — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 2,090,571 people in Netherlands.
The average Financial services fan in Netherlands is 46.9 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Rabobank, Staatsloterij, ABN AMRO, with strongest over-indexing on Rabobank (3.25× the country average).
Demographically, the Financial services audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Financial services fan in Netherlands is balanced, around 46.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rabobank.
The key figures that characterise the Financial services profile in Netherlands.
46.3% are female, 53.7% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 46.9 |
| Estimated audience size | 2,090,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Financial services audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Financial services audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.41× | |
| 02 | Flevoland | ~60K | 1.07× | |
| 03 | Drenthe | ~70K | 1.01× | |
| 04 | Zeeland | ~50K | 1.01× | |
| 05 | Friesland | ~80K | 1.00× | |
| 06 | Groningen | ~70K | 1.00× | |
| 07 | Zuid-Holland | ~500K | 0.98× | |
| 08 | Utrecht | ~200K | 0.97× | |
| 09 | Overijssel | ~100K | 0.97× | |
| 10 | Limburg | ~100K | 0.97× | |
| 11 | North Brabant | ~300K | 0.93× | |
| 12 | Gelderland | ~200K | 0.93× |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dow Jones Industrial Average | Business & Career | 6.08× | ||
| 02 | American Express | Business & Career | 6.04× | ||
| 03 | Western Union | Business & Career | 5.36× | ||
| 04 | Credit cards | Business & Career | 3.52× | ||
| 05 | Staatsloterij | Games | 3.45× | ||
| 06 | Eurojackpot | Games | 3.33× | ||
| 07 | Rabobank | Business & Career | 3.25× | ||
| 08 | Vattenfall | Home & Garden | 3.25× | ||
| 09 | Insurance | Business & Career | 2.62× | ||
| 10 | Vodafone | Technology & Electronics | 2.59× | ||
| 11 | ABN AMRO | Business & Career | 2.56× | ||
| 12 | Ziggo | Technology & Electronics | 2.36× | ||
| 13 | Lidl | Shopping | 2.06× | ||
| 14 | KFC | Food & Beverages | 2.05× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.98× | ||
| 16 | Personal finance | Business & Career | 1.93× | ||
| 17 | transavia | Travel & Leisure | 1.93× | ||
| 18 | Kruidvat | Shopping | 1.79× | ||
| 19 | Toto (band) | Music & Radio | 1.61× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 0.98× | |
| Indulgence | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.35× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Early Adopter Mentality | POWER | 0.54× |
Financial services has an estimated audience of 2,090,571 people in Netherlands, concentrated in North Holland and Zuid-Holland.
46.3% of Financial services fans are female, 53.7% are male, with an average age of 46.9 years.
Financial services fans show strongest brand affinity for Rabobank (3.25×), Staatsloterij (3.45×), and ABN AMRO (2.56×) over the country average.
Financial services fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Financial services itself, the audience over-indexes on Staatsloterij (3.45×), ABN AMRO (2.56×), Western Union (5.36×), and Lidl (2.06×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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