A data profile of the people who buy, follow and care about Child in Austria — modelled from more than twelve digital signal sources. Child has an estimated audience of 1,726,568 people in Austria.
Child has an estimated audience of 1,726,568 people in Austria. 69.9% are female, 30.1% are male, average age 40.5. Top brand affinities: Toys, WhatsApp, Austrian Airlines, Hornbach, Shoes.
Top brand affinities include Toys, WhatsApp, Austrian Airlines, with strongest over-indexing on Toys (2.65× the country average).
Demographically, the Child audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Child fan in Austria is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Toys.
The key figures that characterise the Child profile in Austria.
69.9% are female, 30.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.5 |
| Estimated audience size | 1,726,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Child audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.65× | ||
| 02 | Child care | Kids & Family | 2.65× | ||
| 03 | Italian cuisine | Food & Beverages | 2.07× | ||
| 04 | Hair products | Beauty & Wellness | 1.97× | ||
| 05 | Primark | Shopping | 1.93× | ||
| 06 | Hobby | Home & Garden | 1.89× | ||
| 07 | Cineplexx Cinemas | Movies & TV | 1.88× | ||
| 08 | Hornbach | Shopping | 1.78× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.75× | ||
| 10 | Internet & Social Media | 1.73× | |||
| 11 | Desserts | Food & Beverages | 1.71× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 13 | Politics | Politics & Society | 1.70× | ||
| 14 | Happiness | Health | 1.67× | ||
| 15 | Wikipedia | Internet & Social Media | 1.67× | ||
| 16 | Electronics | Technology & Electronics | 1.67× | ||
| 17 | Shoes | Fashion & Accessoires | 1.63× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Deichmann | Shopping | 1.57× | ||
| 20 | Mobile phones | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.54× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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