A data profile of the people who buy, follow and care about Hairstyle in Austria — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 1,337,944 people in Austria.
The average Hairstyle fan in Austria is 40.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Hair products, Bipa, Cosmetics, with strongest over-indexing on Hair products (2.54× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hairstyle fan in Austria is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Hairstyle profile in Austria.
71.6% are female, 28.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 40.7 |
| Estimated audience size | 1,337,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Hairstyle audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
Where the Hairstyle audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.12× | |
| 02 | Vorarlberg | ~50K | 1.08× | |
| 03 | Lower Austria | ~200K | 1.04× | |
| 04 | Carinthia (state) | ~70K | 1.04× | |
| 05 | Upper Austria | ~200K | 1.00× | |
| 06 | Tyrol | ~90K | 0.99× | |
| 07 | Burgenland | ~30K | 0.98× | |
| 08 | Vienna | ~200K | 0.90× | |
| 09 | Salzburg | ~80K | 0.89× |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair care | Beauty & Wellness | 3.02× | ||
| 02 | Hair products | Beauty & Wellness | 2.54× | ||
| 03 | Beauty salons | Beauty & Wellness | 2.18× | ||
| 04 | Mammal | Pets & Animals | 2.11× | ||
| 05 | Dresses | Fashion & Accessoires | 1.97× | ||
| 06 | Boutiques | Fashion & Accessoires | 1.85× | ||
| 07 | Cosmetics | Beauty & Wellness | 1.84× | ||
| 08 | Bipa | Shopping | 1.81× | ||
| 09 | Discount stores | Shopping | 1.75× | ||
| 10 | Recipes | Food & Beverages | 1.68× | ||
| 11 | Shoes | Fashion & Accessoires | 1.66× | ||
| 12 | Jewelry | Fashion & Accessoires | 1.64× | ||
| 13 | Family | Kids & Family | 1.59× | ||
| 14 | Cooking | Food & Beverages | 1.57× | ||
| 15 | Furniture | Home & Garden | 1.57× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 17 | Physical exercise | Sports | 1.52× | ||
| 18 | Design | Home & Garden | 1.51× | ||
| 19 | Physical fitness | Sports | 1.51× | ||
| 20 | Hotels | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Travelling | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.72× |
Hairstyle has an estimated audience of 1,337,944 people in Austria, concentrated in Vienna and Lower Austria.
71.6% of Hairstyle fans are female, 28.4% are male, with an average age of 40.7 years.
Hairstyle fans show strongest brand affinity for Hair products (2.54×), Bipa (1.81×), and Cosmetics (1.84×) over the country average.
Hairstyle fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hairstyle itself, the audience over-indexes on Bipa (1.81×), Cosmetics (1.84×), Design (1.51×), and Discount stores (1.75×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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